Top 50 Marketing Management Posts of 2015

Top 50 Marketing Management Posts of 2015

by Darren Woolley

NOOK Book(eBook)

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Overview

With over 240 pages, this year’s Marketing Management Book of the Year is a must read for any marketer grappling with the fast-paced environment of today’s marketing. 2015 is a third year in a row that TrinityP3 has published the Top 50 Marketing Management Posts and it continues to grow in popularity and prominence amongst the marketing, procurement and advertising industry.

Covering a wide range of hot marketing topics from digital marketing to agency management, procurement, production and everything in between.

All the contributors are subject matter experts with more than 10 years industry experience, giving practical insight into the complex world of marketing.

But what is the marketing industry saying about Top 50 Marketing Management Posts 2015?

Darren Woolley's Top 50 Marketing Management Post of the Year is a remarkable mosaic of must-read articles and expert opinions that will open your mind, offer new perspectives and challenge you in the process.

Bruno Gralpois, Author of “Agency Mania” and Co-Founder and Principal, Agency Mania Solutions

I consider theft a great compliment and I admit that I’ve been stealing great ideas from Darren Woolley for years. Darren’s unique and forthright industry perspective comes from a deep understanding of the needs of both advertisers and agencies. It is rare to get such an insightful holistic perspective on the issues and opportunities that shape today’s fast paced marketing industry.

Peter Levitan, Author of “Buy this Book. Win more pitches” and Boss, Peter Levitan & Co.

Darren Woolley is a true industry thought leader who has inspired me on countless occasions with his insights and unique points-of-view. Trinity P3’s Top 50 Marketing Management Posts is an incredibly valuable collection that will inspire you, too. A must-read for anyone in this ever-changing, increasingly difficult-to-navigate industry.

Barry Wacksman, Co-Author of “Connected by Design” and EVP, Global Chief Strategy Officer, R/GA

Darren’s ‘book of blog” articles is an essential read for any marketer who wants to open their mind to what could be. His points of view often challenge our way of thinking. He provides perspectives that deviate from the status quo, which can initiate some very productive discussions. I have had the pleasure of conversation and debate with Darren over the years and I am richer for it.

Susan Charles, Vice President, Association of Canadian Advertisers

Darren's strength is that he always acknowledges the elephant in the room. In so doing, he provides vibrant, provocative, action-oriented ideas, alternatives, solutions and thought leadership on the expanding remit that is marketing. If change is the constant Darren's posts are a valuable tool for currency and content for today's marketers.

Sunita Gloster, Chief Executive Officer, Australian Association of National Advertisers

Product Details

ISBN-13: 9781925442021
Publisher: Vivid Publishing
Publication date: 11/18/2015
Series: Marketing Management Posts , #2015
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 247
File size: 735 KB

About the Author

Darren Woolley is called a creative problem solver, negotiator and thought leader. He is also an Ex-scientist, Ex-Creative Director, a husband and a father of three. Plus he is the Founder & Global CEO of TrinityP3 - Strategic Marketing Management Consultants, a founding member of the Marketing FIRST Forum and Chair of the Australian Institute of Marketing.

TrinityP3 is an independent strategic marketing management consultancy that exists to improve the marketing output of every single organisation that engages us. Generating improvement can mean challenging the norm and changing values within a marketing team or broader organisation. We guide our clients on this journey, emerging in a better place for the marketing team and its attributable effect on the organisation. We work across Asia-Pacific including Australia, China and SE Asia with offices in Sydney, Melbourne, Hong Kong and Singapore, and work globally through our M1F network.

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