Total Focus: Make Better Decisions Under Pressure

Total Focus: Make Better Decisions Under Pressure

by Brandon Webb, John David Mann


View All Available Formats & Editions


What do you do at work when a hundred crises seem to be happening at the same time? Do you pick just one priority or try to put out every fire? How can you stay composed, figure out what really matters, and act decisively? 
When former U.S. Navy SEAL sniper Brandon Webb transitioned to civilian life, he struggled to get his first startup business off the ground. He raised millions for his new venture, only to lose it all as problems spiraled out of his control.
In the wake of that failure, Webb realized that successful entrepreneurs need a skill he had already mastered: total focus. SEAL snipers define it as the ability to filter out noise and chaos so you can make life-or-death decisions under the extreme conditions of combat. If he could maintain total focus while staring through crosshairs at a man who might (or might not) be an Al Qaeda terrorist, surely he could do the same in the business world.
So Webb started over, applying total focus to a new startup, a media company called Hurricane Group. His approach was so effective that in just five years, Hurricane grew to have a staff of over fifty, an audience in the tens of millions, and a valuation of more than $100 million.
In this book, Webb teaches us to make better decisions under extreme pressure by emulating the habits of his fellow warriors, as well as other skills he learned on the job and from great friends and business leaders like Solomon Choi of 16 Handles, Matt Meeker of BarkBox, and Betsy Morgan of the Huffington Post and TheBlaze. For instance, you’ll discover:

·  The difference between total focus and tunnel vision is developing total situational awareness: the ability to spot opportunities and threats without getting distracted from your goal.
·  You can overcome indecisiveness and hesitancy by accepting violence of action: a decision to move forward with an imperfect plan, knowing that even the best-laid plans go wrong.
·  Entrepreneurs must learn to embrace the suck, refusing to quit when the going gets brutal, and recognizing that unexpected challenges may reveal your best shot at success.

By following the tactics and wisdom of a generation of legendary snipers and business leaders, you’ll find the clarity of mind you need to accomplish your own mission—whatever it takes.

Product Details

ISBN-13: 9780735214514
Publisher: Penguin Publishing Group
Publication date: 08/15/2017
Pages: 288
Product dimensions: 5.90(w) x 9.10(h) x 1.20(d)

About the Author

BRANDON WEBB is the CEO of Hurricane Group, Inc. As a U.S. Navy chief and SEAL with more than a decade of service, he served multiple combat deployments to the Middle East and Afghanistan and was the head instructor at the Navy SEAL sniper school, which produced such students as Chris Kyle, Marcus Luttrell, and other legendary snipers. He is author of the New York Times bestseller The Red Circle, Among Heroes, The Killing School, The Making of a Navy SEAL, and The Power of Thought. 

JOHN DAVID MANN is Webb’s coauthor on The Red Circle, Among Heroes, The Making of a Navy SEAL, and The Killing School, as well as coauthor (with Bob Burg) of the national bestseller The Go-Giver.

Read an Excerpt

Chapter 1

Excerpted from "Total Focus"
by .
Copyright © 2017 Brandon Webb.
Excerpted by permission of Penguin Publishing Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents

Introduction 1

Chapter 1 Front Sight Focus 9

Profile Joe Apfelbaum (Ajax Union) 42

Chapter 2 Total Situational Awareness 51

Profile Betsy Morgan (The Huffington Post, Theblaze) 76

Chapter 3 Violence of Action 83

Profile Amit Verma (The Verma Group) 109

Chapter 4 Excellence Matters 115

Profile Solomon Choi (16 Handles) 151

Chapter 5 Embrace the Suck 159

Profile Kamal Ravikant (Love Yourself Like Your Life Depends on It) 177

Chapter 6 One Team, One Fight 183

Profile Ryan Zagata (Brooklyn Bicycle Company) 209

Chapter 7 Lead from the Front 215

Profile Matt Meeker (Barkbox) 244

Conclusion 253

Acknowledgments 259

Appendix: The Seven Principles 261

Index 265

Customer Reviews