When former U.S. Navy SEAL sniper Brandon Webb transitioned to civilian life, he struggled to get his first startup business off the ground. He raised millions for his new venture, only to lose it all as problems spiraled out of his control.
In the wake of that failure, Webb realized that successful entrepreneurs need a skill he had already mastered: total focus. SEAL snipers define it as the ability to filter out noise and chaos so you can make life-or-death decisions under the extreme conditions of combat. If he could maintain total focus while staring through crosshairs at a man who might (or might not) be an Al Qaeda terrorist, surely he could do the same in the business world.
So Webb started over, applying total focus to a new startup, a media company called Hurricane Group. His approach was so effective that in just five years, Hurricane grew to have a staff of over fifty, an audience in the tens of millions, and a valuation of more than $100 million.
In this book, Webb teaches us to make better decisions under extreme pressure by emulating the habits of his fellow warriors, as well as other skills he learned on the job and from great friends and business leaders like Solomon Choi of 16 Handles, Matt Meeker of BarkBox, and Betsy Morgan of the Huffington Post and TheBlaze. For instance, you’ll discover:
· The difference between total focus and tunnel vision is developing total situational awareness: the ability to spot opportunities and threats without getting distracted from your goal.
· You can overcome indecisiveness and hesitancy by accepting violence of action: a decision to move forward with an imperfect plan, knowing that even the best-laid plans go wrong.
· Entrepreneurs must learn to embrace the suck, refusing to quit when the going gets brutal, and recognizing that unexpected challenges may reveal your best shot at success.
By following the tactics and wisdom of a generation of legendary snipers and business leaders, you’ll find the clarity of mind you need to accomplish your own mission—whatever it takes.
|Publisher:||Penguin Publishing Group|
|Product dimensions:||5.90(w) x 9.10(h) x 1.20(d)|
About the Author
JOHN DAVID MANN is Webb’s coauthor on The Red Circle, Among Heroes, The Making of a Navy SEAL, and The Killing School, as well as coauthor (with Bob Burg) of the national bestseller The Go-Giver.
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Excerpted from "Total Focus"
Copyright © 2017 Brandon Webb.
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Table of Contents
Chapter 1 Front Sight Focus 9
Profile Joe Apfelbaum (Ajax Union) 42
Chapter 2 Total Situational Awareness 51
Profile Betsy Morgan (The Huffington Post, Theblaze) 76
Chapter 3 Violence of Action 83
Profile Amit Verma (The Verma Group) 109
Chapter 4 Excellence Matters 115
Profile Solomon Choi (16 Handles) 151
Chapter 5 Embrace the Suck 159
Profile Kamal Ravikant (Love Yourself Like Your Life Depends on It) 177
Chapter 6 One Team, One Fight 183
Profile Ryan Zagata (Brooklyn Bicycle Company) 209
Chapter 7 Lead from the Front 215
Profile Matt Meeker (Barkbox) 244
Appendix: The Seven Principles 261