Tough Tactics for Tough Times: How To Maintain Business Success in Difficult Economic Conditions

Tough Tactics for Tough Times: How To Maintain Business Success in Difficult Economic Conditions

by Patrick Forsyth, Frances Kay


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In difficult economic times, decision-makers in business need to take decisive action. It is essential that they combat the pressures and respond to difficult market and economic conditions in a way that minimizes negative effects.

Tough Tactics for Tough Times provides a head start in difficult circumstances. It sets out fifty practical ways to improve finances, including ways to: reduce costs, increase staff effectiveness, maintain a marketing initiative, maximize business from best customers, maintain an awareness of products/services, focus promotional activity where it will do the most good and spot opportunities for new business.

Product Details

ISBN-13: 9780749455217
Publisher: Kogan Page, Ltd.
Publication date: 02/28/2009
Pages: 160
Product dimensions: 5.20(w) x 8.40(h) x 0.60(d)

About the Author

Patrick Forsyth runs Touchstone Training & Consultancy and specializes in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books, including Successful Time Management and How to Write Reports and Proposals (all Kogan Page). He also writes regularly for a number of business journals, and for Writing Magazine.

Frances Kay works with organizations in the field of research and corporate development. Her latest book is Successful Networking, published by Kogan Page in 2010.

Table of Contents

Introduction – time to keep your nerve         

1.         Your attitude throughout the piece   

2.         Making decisions – ready, aim…fire 

3.         Taking time can be the quickest and surest way        

4.         Getting paid   

5.         Guerrilla tactics that work – competitor analysis

6.         Idea generation – thinking laterally   

7.         Do the maths 

8.         Boost performance – motivate your people   

9.         Tackling difficult issues – get uncomfortable

10.       Time management – focus on key issues       

11.       Check staff employment contracts    

12.       Check employment contracts (for the employee)      

13.       Cut down on travel    

14.       Negotiate to get costs down  

15.       Have a (personal) escape plan

16.       Small can be beautiful – shedding people     

17.       Staff – delegating tasks         

18.       Image and presentation counts          

19.       Not giving customers an inch

20.       Distribution – the right channel         

21.       Scrap marketing no-no’s        

22.       Customer relationship management – encouraging loyalty   

23.       The art of saying no   

24.       Killing the problem before it kills you – stress busting          

25.       Maximize business winning skills      

26.       Better abroad?           

27.       Saving your skin by saving your work – computer backup   

28.       Learning from experience – knowing your customers           

29.       Spotting new opportunities – strategic alliances        

30.       Detox and save (expenses)    

31.       Listen carefully – information vs. secrecy     

32.       Fine-tune sales technique       

33.       Less is more   

34.       Quick change promotion        

35.       You’re never alone until you’re alone (facing the financial demons)            

36.       Getting a little help from your friends (networking)

37.       Don’t be cautious – be bold   

38.       Pricing policy to maximize profitability         

39.       Outsource to survive  

40.       Mobility counts – being flexible to change    

41.       Watching your figure(s) – cash flow and paying bills           

42.       ‘Best buy’ promotional mix   

43.       Increasing price (without increasing price)    

44.       Leave no stone unturned to stimulate sales   

45.       Being memorable       

46.       New ways of looking at things          

47.       Big stick or kid gloves (the right approach to dealing with difficult staff)

48.       Top ten ideas for keeping afloat on rough waters     

49.       Wow! – the power of service excellence       

50.       Improved ratios/increased sales         

51.       Maximizing web business      

52.       New prospects – focusing to create the best potential          

53.       It’s a matter of attitude          

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From the Publisher

"Frances Kay and co-author Patrick Forsyth offer some invaluable ideas to help businesses survive." — Edge magazine (Institute of Leadership and Management)

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