Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs

by M. Mariani (Editor), R. Baggio (Editor), D. Buhalis (Editor), C. Longhi (Editor)

Overview

Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.

Product Details

ISBN-13:	9781349474714
Publisher:	Palgrave Macmillan US
Publication date:	09/04/2014
Edition description:	1st ed. 2014
Pages:	265
Product dimensions:	6.10(w) x 9.25(h) x (d)

About the Author

Rodolfo Baggio, Bocconi University, Italy Francesco M. Barbini, University of Bolognia, Italy Dimitrios Buhalis, Bournemouth University, UK Wojciech Czakon, University of Economics in Katowice, Poland Katarzyna Czernek, University of Economics in Katowice, Poland Christel Douyère, University of Nice Sophia Antipolis, France Alessandro Inversini, Bournemouth University, UK Andres Kuusik, University of Tartu, Estonia Mika Kylänen, Lahti University of Applied Sciences, Finland Christian Longhi, University of Nice Sophia Antipolis, France Justyna Majewska, Poznan University of Economics, Poland Marcello M. Mariani, University of Bologna, Italy Malla Paajanen, Aalto University, Finland Giulio Pattanaro, University of Turin, Italy Paweł Piotrowski, University of Economics in Katowice, Poland Manuela Presutti, University of Bolognia, Italy Franck Sosthé, University of Nice Sophia Antipolis, France Margus Tiru, University of Tartu & Positium LBS, Estonia Jean-Bernard Titz, Dev Help, Telecom Valley, France Szymon Truskolaski, Poznan University of Economics, Poland Lucas Viallis, University of Nice Sophia Antipolis, France Lucrezia Zambelli, University of Bolognia, Italy

Table of Contents

Introduction; Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, Christian Longhi PART I: ICT AND TOURISM 1. Tourism Branding, Identity, Reputation, and Word of Mouth in the Age of Social Media; Dimitrios Buhalis, Alessandro Inversini 2. Technological Innovation in E-Tourism: The Role of Interoperability and Standards; Rodolfo Baggio 3. Open Data: Challenges and Opportunities for the Tourism Industry; Christian Longhi, Jean-Bernard Titz, Lucas Viallis 4. The Role of ICT within Tourism Development Processes in Post-Industrial Sites: Empirical Evidence from Poland; Justyna Majewska, Szymon Truskolaski 5. E-Reputation Management and Strategic Business Development Using Web 2.0 Tools: The Case of the Hotel Industry; Franck Sosthe, Christel Douyere 6. Segmentation of Repeat Visitors with the Help of Passive Mobile Positioning; Andres Kuusik, Margus Tiru PART II: TOURISM SYSTEMS AND NETWORKS 7. Network Structure and Performance in the Tourism Industry; Wojchech Czakon 8. Cooperative and Coopetitive Practices: Cases from the Tourism Industry; Mika Kylanen, Marcello M. Mariani 9. Public and Private Sector Specificity as a Determinant of Cooperation in a Tourist Region; Katarzyna Czernek, Pawel Piotrowski 10. Accessibility of Cities and Regions in Supra-National Branding: The Case of Rail Baltic; Malla Paajanen 11. Success Factors for Collaborative Destination Marketing; Giulio Pattanaro 12. Experiential Marketing and Destination Management: Do Formal Network Strategies Matter? Francesco Maria Barbini, Manuela Presutti, Lucrezia Zambelli

Editorial Reviews

"The international tourism industry has been experiencing unprecedented challenges in recent years. These challenges require new business concepts and knowledge to manage and operate to meet the global and local needs. The timely introduction of the first volume of Tourism Management, Marketing, and Development benefits readers from better understanding the latest research efforts, which are conducted by some of the world's leading scholars in the field. I would highly recommend this book to practitioners, researchers, educators, and students who are interested in ICTs, networks, and tourism." - Rob Law, Professor, School of Hotel & Tourism Management, The Hong Kong Polytechnic University, China
 

"With global economic shocks and a rapidly changing external environment, tourism can no longer be left to the amateur. Successful tourism businesses and destinations must understand and utilise state-of the-art research and concepts in tourism management. This first volume of Tourism Management, Marketing, and Development draws together an international author team to provide an accessible and authoritative source book for these very approaches. It is therefore a must have volume for practitioners and academics alike." - Chris Cooper, Professor and Dean of the Faculty of Business, Oxford Brookes University, UK
 

"The book offers a compelling look into contemporary tourism management challenges that result from technological advances and a greater emphasis on networked approaches. Both conceptually stimulating and empirically rich, the chapters provide a unique perspective on issues and opportunities that emerge from the ever greater reliance on ICTs and increased recognition of the value of coopetition. A great collection of individual works that together illustrate the complexity of present-day tourism management." - Ulrike Gretzel, Professor, UQ Business School, University of Queensland, Australia

From the Publisher