Tourism: Principles and Practice / Edition 3 available in Paperback
"This new edition makes a timely and valuable contribution to the field of tourism and brings an already excellent book truly up-to-date with the latest requirements in this subject-area"
- Peter Bolan, Universityof Ulster
Security fears, internet bookings, and the budget airline industry - just three of the many factors that have radically altered the shape of both domestic and international tourism in the last three years.
Written by an authoritative team of teachers and researchers, the 3rd edition of this leading tourism textbook provides up-to-date explanation and analysis of these key themes, as well as all the other major issues, players and impacts of the world's largest industry.
Supported by a wide range of international case studies - from sustainable tourism in the Arctic to mass tourism in Benidorm - questions and activities to stimulate reflection and discussion, and readings and references to encourage and facilitate further research, Tourism: Principles and Practice provides a comprehensive introduction to the subject.
- the most recent issues, trends and data in a fast-moving area
- 63 new case studies all complete with discussion questions
- visually stunning full colour design
A comprehensive companion website at provides valuable extra resources, including self-assessment questions and revision tools for students; case and teaching notes, sample answers and presentation slides for tutors.
Chris Cooper is FoundationProfessor and Head of the School of Tourism and Leisure Management at The University of Queensland, Australia.
Professor David Gilbert teaches in the School of Management at the University of Surrey, UK
Professor John Fletcher, Professor Stephen Wanhill and Alan Fyall are all at the International Centre for Tourism and Hospitality Research at Bournemouth University, UK.
"Tourism: Principles and Practice balances sound theoretical underpinning with an attractive and bright eye-catching format. The mix of self-check questions, essay questions and case studies assist students to understand the subject."
- Deborah Edwards, University of Western Sydney, Australia
"A comprehensive and excellent textbook... With its more thorough elaboration, new layout and web site references, the value of the third edition is considerably increased."
- Ragnar Prestholdt, Hogskolen i Telemark, Norway
|Product dimensions:||7.70(w) x 10.30(h) x 1.30(d)|
Table of Contents
PART ONE: TOURISM DEMAND
1 Managing Tourism Demand
2 Tourism Consumer behaviour
3 Measuring Demand for Tourism
4 Tourism Demand Determinants and Forecasting
PART TWO: THE TOURISM DESTINATION
5 The Economic Impact of Tourism
6 The Environmental Impact of Tourism
7 The Socio-cultural Impact of Tourism
8 Sustainable Tourism
9 Tourism and Development Planning
PART THREE: THE TOURISM SECTOR
14 Public sector and policy
PART FOUR: MARKETING FOR TOURISM
15 Marketing for Tourism - the Historical Roots
16 Managing Marketing for Tourism
17 Marketing Planning
18 Marketing Mix Applications
PART FIVE: DEVELOPMENTS IN TOURISM
19 Information Technology in Tourism
20 The Future of Tourism: Trends and Issues Beyond our Control
21 The Future of Tourism: Trends and Issues Within our Control