Training Reinforcement: The 7 Principles to Create Measurable Behavior Change and Make Learning Stick

Training Reinforcement: The 7 Principles to Create Measurable Behavior Change and Make Learning Stick

by Anthonie Wurth, Kees Wurth


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Product Details

ISBN-13: 9781119425557
Publisher: Wiley
Publication date: 07/11/2018
Pages: 240
Product dimensions: 7.24(w) x 10.47(h) x 0.71(d)

About the Author

ANTHONIE WURTH is Dutch and the founder of Mindmarker, the world leader in training reinforcement. He won the European Judo championship in 1991 and competed in the 1992 Olympics in Barcelona. Since 1993 he has become active and well known in the learning industry. He is the author of Locked in Shanghai.

KEES WURTH is CEO of Mindmarker. A former national Judo champion in the Netherlands, he immigrated to the United States in 1993 and has since become an entrepreneur who has successfully started and sold numerous companies.

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Table of Contents

Introduction xi

We Did It! xv

PART 1 Understanding Reinforcement to Reach Behavior Change 1

Chapter 1 Eyeing Gold 3

Chapter 2 What Is Reinforcement? 11

Chapter 3 Behavior Change Is Critical 21

Chapter 4 Influencing Behavior Change 35

PART 2 Building the Foundation 43

Chapter 5 An Overview of The 7 Principles of Reinforcement 45

Chapter 6 Principle 1: Master the 3 Phases for Results 53

Chapter 7 Principle 2: Close the 5 Reinforcement Gaps 65

Chapter 8 Principle 3: Create Measurable Behavior Change 75

Chapter 9 Recap of Building the Foundation 89

PART 3 Engagement 93

Chapter 10 Principle 4: Provide the Perfect Push and Pull 95

Chapter 11 Principle 5: Create Friction and Direction 107

Chapter 12 Principle 6: Follow the Reinforcement Flow 117

Chapter 13 Recap of Engagement 129

Chapter 14 Principle 7: Place the Learner in the Center 133

PART 4 Analyzing Your Reinforcement Program 141

Chapter 15 Finding Balance with the Reinforcement Lever 143

Chapter 16 Crafting Reinforcement Messages 157

Chapter 17 Reinforcement for Different Training Types 175

Chapter 18 Introducing Your Reinforcement Program 185

Chapter 19 Sore Made 189

Appendix: Tools for Building a Reinforcement Program 193

Resources 207

About the Authors 215

About Mindmarker 217

Index 219

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