Transcultural Marketing for Incremental and Radical Innovation

Transcultural Marketing for Incremental and Radical Innovation

Hardcover

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Product Details

ISBN-13: 9781466647497
Publisher: IGI Global
Publication date: 10/11/2013
Series: Advances in Marketing, Customer Relationship Management, and
Pages: 590
Product dimensions: 8.50(w) x 11.00(h) x 1.25(d)

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