Pub. Date:
ABC-CLIO, Incorporated
Transforming Our Image, Building Our Brand: The Education Advantage

Transforming Our Image, Building Our Brand: The Education Advantage

by Valerie J. Gross


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Product Details

ISBN-13: 9781598847703
Publisher: ABC-CLIO, Incorporated
Publication date: 11/30/2012
Edition description: New Edition
Pages: 169
Sales rank: 653,488
Product dimensions: 7.00(w) x 9.90(h) x 0.50(d)

About the Author

Valerie J. Gross, MM, MLS, JD, has served as president and CEO of Howard County Library System (HCLS) in Maryland since 2001.

Table of Contents

Acknowledgments ix

Introduction xi

Part I Overview-The What and Why

1 The Power of Language 3

2 The Three Pillars Philosophy 7

3 Supporting Strategic Vocabulary-Key Terms 23

4 Supporting Strategic Vocabulary-A Few More Words 39

5 Strategic Titles 53

6 Tricks of the Trade 67

Part II Implementation-The How

7 A+ Partners in Education 77

8 Internal Steps 99

9 Knock Their Socks Off 117

10 Sensational Strategic Planning 139

11 Strong Investment 153

12 A New Era 157

Bibliography 163

Index 165

What People are Saying About This

Barbara Dimick

"The best change initiative for public libraries that I can remember."

Mindy Kittay

"I am reading Transforming Our Image and I can't put it down. I'm writing notes like crazy. It makes absolute sense. This will be our foundation from now on."

Delane James

"Applying the Transforming Our Image words and attitudes resulted in our receiving budget increases when every other library in our area continued to see dramatic funding cuts."

Laura Raphael

"I was completely blown away. Gross articulates exactly how public libraries should be presenting themselves to the community for what we are already doing. A passionate treatise of our educational value. "

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