Transforming Parish Communications: Growing the Church Through New Media

Transforming Parish Communications: Growing the Church Through New Media

by Scot Landry

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Overview

Transforming Catholic Into digital missionaries - ready and able to take the joy and warmth of the Gospel online, via social media, to infrequent inactive, or ex-Catholic around the corner or across the globe.

Product Details

ISBN-13: 9781612787244
Publisher: Our Sunday Visitor, Publishing Division
Publication date: 09/23/2014
Pages: 196
Sales rank: 824,451
Product dimensions: 8.40(w) x 5.40(h) x 0.50(d)

Table of Contents

Foreword Cardinal Sean O'Malley, O.F.M. Cap. 12

Introduction 16

1 Reaching the Lost 25

2 Encountering Christ in New Media 36

3 Overcoming Fears and Obstacles 48

4 Parishes: Animating Hubs for Catholic New Media 57

5 Launching a New Media Outreach Initiative 69

6 A Consistent Digital Identity 79

7 A Website: The Parish's Virtual Front Door 86

8 Blogs: Integrating Communications 100

9 Email, Twitter, Facebook: Sharing and Dialogue 109

10 Electronic Giving and the Parish Mission 126

Conclusion: Growing the Church Through New Media 141

Appendices: Introduction 146

Appendix I Parish Action Plans for the First 24 Months and for a Typical Week 148

Appendix II New Media Messages for Various Parish Audiences 161

Appendix III Rate Your Parish Website Tool 168

Appendix IV Parish Blog-Post Ideas 173

Appendix V Connecting Parishioners With the Universal Church and Helpful Catholic Resources 176

Appendix VI Integrating New Media Outreach with Other Forms of Parish Communications 181

Appendix VII Adopting Social Media Guidelines and Training Others 188

Acknowledgments 199

Notes 202

About the Author 207

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