Transnational Management: Text and Cases / Edition 4

Transnational Management: Text and Cases / Edition 4

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McGraw-Hill Higher Education


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Transnational Management: Text and Cases / Edition 4

Transnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.

Product Details

ISBN-13: 9780072482768
Publisher: McGraw-Hill Higher Education
Publication date: 07/28/2003
Edition description: Older Edition
Pages: 864
Product dimensions: 7.60(w) x 9.20(h) x 1.40(d)

Table of Contents

Part 1. The Strategic ImperativesChapter 1. Expanding Abroad: Motivations, Means, and Mentalities Case 1-1 Jollibee Foods Corporations: International Expansion Case 1-2 Acer Inc.: Taiwan's Rampaging Dragon Case 1-3 Icon Medialab Reading 1-1 The Tortuous Evolution of the Multinational Corporation Reading 1-2 Managing in a Borderless World Reading 1-3 Going Global: Lessons from Late Movers Chapter 2. Managing Conflicting Demands: Global Integration, Local Responsiveness, and Worldwide Learning Case 2-1 Toys "R" Us Japan Case 2-2 Global Wine Wars Case 2-3 Hitting the Wall: Nike and International Labor Practices Reading 2-1 Culture and Organization Reading 2-2 Clusters and the New Economics of Competition Reading 2-3 The End of Corporate Imperialism Chapter 3. Developing Strategic Capabilities: Building Layers of Competitive Advantage Case 3-1 Caterpillar Tractor Co. Case 3-2 Komatsu Limited Case 3-3 BskyB Case 3-4 General Electric Medical Systems (and more...)

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