Tribes: We Need You to Lead Us

Tribes: We Need You to Lead Us

by Seth Godin


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Product Details

ISBN-13: 9781591842330
Publisher: Penguin Publishing Group
Publication date: 10/16/2008
Pages: 160
Sales rank: 61,952
Product dimensions: 5.25(w) x 7.28(h) x 0.62(d)
Age Range: 18 Years

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission MarketingPurple CowAll Marketers Are LiarsSmall is the New BigThe DipTribesLinchpin, and Poke the Box. He's an entrepreneur, the founder of several successful businesses, and a popular TED speaker. He writes one of the most influential business blogs in the world at

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Tribes 3.9 out of 5 based on 0 ratings. 80 reviews.
BelindaEllsworth More than 1 year ago
Looking for a little leadership inspiration, I picked up Tribes: We Need You to Lead Us by Seth Godin. It's a small book, just 147 short pages. There are no chapters, per se, just boldface headlines introducing different anecdotes and concepts. It's basically an easy, light read. Godin asserts that lasting and substantive change can be best effected by a tribe, which is a group of people connected to each other, to a leader and to an idea. There are a few practical tips that you can turn around and implement in your work. It's also not a book that provides overall leadership strategy. Instead, this is a book of inspiration. It's not a book on HOW to be a leader as much as WHY. The stories are exciting and help you to begin thinking about the ways that change is created in our world. The author describes how movements, whether political, social, or as part of marketing, are driven by tribe identities. We attach ourselves to ideas and shared values with likeminded groups and through the reading of this book you can recognize the ways in which your own behavior proves his point. The examples Godin provides are sprinkled through the book and he revisits his premises over and over again. He tells stories of regular people who, simply because of their passion for an idea or product, changed their part of the world. One line that personalizes the message is "If you think leadership is only for other people, you're wrong. We need YOU to lead us." Godin is urging us not to pass the buck when it comes to improving situations or promoting the things that mean a lot to us. I would recommend this book for anyone looking for a boost or for additional reasons to stay the course in their leadership roles. This book delivers a lightweight, feel-good message for anyone who needs to reenergize. It's like a pep talk in written form that can be read in a few sittings. And, sometimes, a little hope, a little optimism, is what we need!
Paulium More than 1 year ago
If you really wanted to pique my interest in this book, the sample would have included real text from the first chapter rather than merely copyright info, list of other books by the author etc.
stuckyds More than 1 year ago
Tribes by Seth Godin is an easy fast read with some verbal gems including historical quotes, inspiring stories, as well as some common sense concepts mixed with specific leadership ideas. Godin keeps the pace moving throughout the book by providing concepts and ideas back by specific story examples. One of the key points is that people often lead for mediocrity. A real leader fights mediocrity and won't except average, but rather they help you vision the future of what could be. If you are a manager this book is worth the investment.
MeganHurley More than 1 year ago
This book was recommended as reading before camp. It discussed how tribes need someone to lead them. The two most important parts of tribes are a shared interest and a method of communication. The tribes are build to evoke change and not settle with what is in the present. Creating a micromovement consists of publishing a manifesto, making it easy for your followers to connect with you, making it easy for you followers to connect with one another, realize that money is not the point of a movement, track your progress, transparency is really your only option, your movement needs to be bigger than you, movements that grow, thrive, movements are made most clear when compared to the status quo or to movements that work to push the other direction, exclude outsiders, tearing others down is never as helpful to a movement as building your followers up
Irv_Highward More than 1 year ago
Typical Seth. It's good for ya.
jrsedivy More than 1 year ago
Tribes was the first Seth Godin book I had read - but I have seen references to his work throughout the marketing and blogging communities. Tribes does many things well to include the small size (which makes it stand out), interesting discussion points - especially those on leadership, and the conversational tone of the book which makes for a quick and easy read. In addition - one of the major strengths of Seth Godin's work is his knack for developing strong analogies which seem to stick - for example "heretics" and "the balloon factory and the unicorn" come to mind. There were a few things that Tribes could have done better - such as providing illustrations throughout the book - the insides were strangely plain for a marketing book. Also, the provided examples meant to reinforce the major talking points did not necessarily invoke excitement - there were a couple great examples, however many were just lackluster in nature. Finally, the organization of this book could you use a bit of work - a table of contents and index would be nice for later reference. Overall Tribes was a good read and I recommend it to those interested in leadership and marketing.
mrtall on LibraryThing 22 days ago
Seth Godin's Tribes is an occasionally insightful but ultimately shallow introduction to his notion of 'tribes' that can exploited by marketers, or organized to accomplish great things in our fast changing world, blah blah blah. Godin has two or three real insights, but they're buried under waves of cheerleading and repetitive reminders of what 'leadership' is all about. He's hardly original on this topic.
RicDay on LibraryThing 22 days ago
Not Godin's best and a bit repetitive, but a strong statement on the emergent power of social marketing
wbc3 on LibraryThing 22 days ago
The book is more a collection of snippets or ideas than a real treatise on tribes ("any group of people ... who are connected to one another, a leader, or an idea"). A number of those snippets are very useful. For example, Godin says that fear of failure is just an excuse. Instead, we are really afraid of criticism. Some are less useful, like saying that when the time is not right to lead, then you should follow. Overall, it is a quick read and rewards that time fairly well.
gmickells on LibraryThing 22 days ago
Excellent book on leadership with a new spin that empowers everyone to be leaders no matter where you may line up in the organization.
bsanner on LibraryThing 22 days ago
Corporations do not change the world; tribes do. Most corporations defend the status quo and have a low threshold for risk. Tribes ¿ people connecting together around a common idea and common leader ¿ often outwork, outsmart, and out-produce corporations because of an innate flexibility, new means of communication, risk-taking, and passion. Tribal leaders, Godin argues, must be heretics. These leaders must break the rules of leadership, beginning by simply choosing to lead (rather than ¿sheep walking¿), taking risks, inspiring rather than managing, and remaining open to change. According to Godin, fear keeps most people out of genuine leadership, settling instead for mere management. More than principles, Godin offers inspiration for risk-taking in leadership. B+
verber on LibraryThing 22 days ago
Short and entertaining book about leadership. Seth takes the approach that being a leader is being an agent of change. Its about taking risks, initiating, holding onto hope, facing fear and faith in what you are doing. Not a deep study, but inspiring.
readmore on LibraryThing 22 days ago
Nice short and too the point. Not a lot of profoundly new information here but I agree with his message.
fredwlangjr on LibraryThing 22 days ago
Seth Godin fails to: (1) provide insight into essential leadership responsibilities such as cultivating, nurturing and developing the tribe and its members; (2) describe and assess other key tribal job functions; and (3) suggest and emphasize application of tribal knowledge to benefit society. I'm left with the impression that being a tribal leader is not a means, but an end in itself. For solid critical thinking and analysis on "tribal" leadership, I recommend "The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management".
casperchris on LibraryThing 22 days ago
I really like Seth Godin. He¿s a smart guy and very adept at figuring out the way society is and where it¿s going. I hope and pray he gets to know Jesus.Anyway, I¿ve just recently finished reading his book Tribes with Jono (we read books together to direct our discussion in supervision meetings when we catch up). I thought this book was excellent.The book is not traditional. It has no chapters, and reads somewhat more like a series of blog posts linked to a central idea.The idea, is that in today¿s world everyone is organised into Tribes. But unlike in ye olden days when they were based around race or geographical area, Tribes are now based on interests and causes and the internet frees them from geographical constraints. Godin says Tribes are all about communication, and a Tribe leader is the person who allows a group of people communicate about an idea or interest that they share.Godin encourages us to be heretics. That¿s sometimes an uncomfortable thing to read when you¿re a Christian, but rather than encouraging us to say Jesus and Budda are all the same, what Godin means by his heretic encouragement is that we need to get over our fear and buck the system. We need to believe in our ideas and move forward with them, go against the pre-existing and often prohibiting structures and organisations we find ourselves in. This will led to great success and we have nothing to fear because nobody kills heretics anymore, either they ignore you, sack you or you led a great revolution by getting people talking about your dreams and ideas (essentially a Tribe).There is much the church can learn for Seth Godin, and I think many pastors should read this book and Godin¿s blog.
BookWallah on LibraryThing 22 days ago
Refreshing nonconformist take on the old subject of leadership. Physically compact and a quick read, but overflowing with short stories that vividly etch the concepts in one¿s heart and mind. Go forth and lead¿
storyjunkie on LibraryThing 22 days ago
The book struck me not so much as a narrative or instructional structure as a collection of koans - or the tips of a series of ice-burgs, where there is a great deal of adventure and danger leading up to the portion we see. All spoke to something in my gut, one way or another, and I want to spend more time with them. There is a lot mentioned about bravery, courage, heretical thought, and what all of those mean. And a push upon those people who are not brave, courageous, or heretics, but could be.
djalchemi on LibraryThing 22 days ago
These days many business books, at around 80,000 words, feel like they're a third longer than they need to be. This one is much shorter -- probably around the length a decent business topic requires -- but still manages to be twice as long as the ideas warrant. That's not to say that there aren't some good ideas, and occasional wise advice, in this book. But it's stretched out with homespun homilies and vacuous exhortations, and too much repetition. Worst of all, it's a call-to-arms for the jabbering classes, and doesn't care to consider what would actually happen if everyone (and the book insists that its messages apply to everyone) actually took it seriously. Lord save us from a world where everyone is a marketer!
markdeo on LibraryThing 22 days ago
A solid book on leadership. I am always able to extract specific golden nuggets from Seth Godin add to my knowledge base. This book helps with overcoming change and fear. I recommend.
shannonkearns on LibraryThing 22 days ago
Loved this book! It's inspiring and interesting. A quick read that gets you fired up!
StefanNijenhuis on LibraryThing 22 days ago
This book was an inspiring, quick read. It has no chapters, only paragraphs that are not tightly held together by some structure. At the end, it tends to repeat itself. Seth Godin has a background in marketing as you can tell by the way he wrote this book: very pointy and commercial like statements. I will use some of nice 'slogans' in my work for setting up communities and I can recommend this book to anyone who has to do the same.
atipul on LibraryThing 22 days ago
Wonderful book. Leaves you all inspired wanting to be a leader of... Well once you figure it out I'm sure you'll lead away. Good read!
jennyrosewriter on LibraryThing 22 days ago
I gave it 4 stars because it did seem to drone on at times. But overall I found it inspirational. It is not a stey-by-step how-to that teaches you to lead a tribe. The point is to be creative and do things differently. This book challenges you to read the examples (there are many) and ask yourself if you could see yourself in that situation and if you could apply what you saw in that example to your current situation. If you have any desire to see a change, read this book, but be ready to think about how you can start the change. If you are one to ask "Is there a better way?" or "Can we do this better?"--read this book. It doesn't matter if you work for somebody (big or small business) or if you volunteer or stay at home. It doesn't matter if you already lead people. If you don't see any reason to change anything, don't read this book.
SandraDoran on LibraryThing 22 days ago
This short read is light and motivational. It's a great book for anybody wanting a little extra push to follow their dreams. "The lesson is that one person with a persistent vision can make change happen, whether climbing rocks or delivering services."
GShuk on LibraryThing 23 days ago
After reading this book I feel empowered to make a difference now (challenge the status quo). It is short, enjoyable book with ideas that resonate. He takes away excuses for being such a leader while providing a framework. This is not a how to book, but does a good job of addressing some obstacles faced in building a tribe. His definition of a tribe and leader is also very useful. Great book highly recommended.