ISBN-10:
0470635495
ISBN-13:
9780470635490
Pub. Date:
08/23/2010
Publisher:
Wiley
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust / Edition 2

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust / Edition 2

by Chris Brogan, Julien SmithChris Brogan
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Overview

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition

Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits.

In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.

  • New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations
  • Authors both have a major presence on the social Web as well as years of online marketing and new media experience
If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.

Product Details

ISBN-13: 9780470635490
Publisher: Wiley
Publication date: 08/23/2010
Pages: 320
Sales rank: 771,316
Product dimensions: 5.90(w) x 8.90(h) x 0.90(d)

About the Author

Chris Brogan is a leadingauthority on blogs, highly ranked by Technorati.com. With over ten years of blogging and media making under his belt, Chris is one of the most widely read and respected bloggers on social software and methods out there today.

Julien Smith has been involved in Web communities for the last ten years. He was among the first adopters of podcasting and nowactively works with startups to help build a trusted audience on the Web.

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Table of Contents

Acknowledgments ix

Introduction xi

1 Trust, Social Capital, and Media 1

2 Make Your Own Game 32

3 One of Us 75

4 The Archimedes Effect 117

5 Agent Zero 149

6 Human Artist 189

7 Build an Army 221

8 The Trust Agent 239

9 What's Next 263

Index 289

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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust 4.5 out of 5 based on 0 ratings. 11 reviews.
Anonymous More than 1 year ago
Name:Radainna <br>Known as:Corrin <br>Gender:Hmph! <br>Age:12 <br>Appearance:Shudit! <br>Personality:Grrrrr!!!!!! <p>&#9818 <br>Name:____________________ <br>Nickname:Cookie Monster <br>Gender:___________________ <br>Age:12 <br>Appearance:____________________________________________________________________________________________________________________ <br>Personality:_____________________________
Anonymous More than 1 year ago
Age:16/ height:5'4"/ weight:90 pounds/ clothes:varies. In general, a form hugging black suit and black boots./ Appearance: black waist-length hair and blue eyes.
Anonymous More than 1 year ago
NAME: Hannah Izadore /// AGE: 14 /// GENDER: Isn't this obvious? /// APPEARANCE: Brown hair, green-blue eyes, red bandana, ty-dye tee, shorts, and Converse. /// PERSONALITY: Epic, tomboy, smart, funny, competitive /// Anything else ask!
Anonymous More than 1 year ago
Just Duncan from the shows.
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RolfDobelli More than 1 year ago
Archimedes, the Greek mathematician and inventor, once said, "With a lever large enough, I can move the world." Today, the internet can be that potent lever "for increasing the power of what you do," according to social media gurus Chris Brogan and Julien Smith. The most effective way to use the web to improve your brand's "influence, reputation and profits" is to become a "trust agent" online. That requires developing strong, sustaining relationships with consumers who believe in you, respect you and see you as a helpful resource, credible expert and honest person. In this illuminating, witty guide, the authors explain who trust agents are, what makes them special and - most important - how you can become one. getAbstract recommends Brogan and Smith's tales of what individual trust agents have been able to accomplish in cyberspace. You'll realize all over again that the internet is a remarkably interactive, powerful medium - a lever indeed capable of helping you move the world.