Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

by Chris Brogan, Julien Smith

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Product Details

ISBN-13: 9780470909591
Publisher: Wiley
Publication date: 07/23/2010
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 320
File size: 549 KB

About the Author

Chris Brogan is a leadingauthority on blogs, highly ranked by Technorati.com. With over ten years of blogging and media making under his belt, Chris is one of the most widely read and respected bloggers on social software and methods out there today.

Julien Smith has been involved in Web communities for the last ten years. He was among the first adopters of podcasting and nowactively works with startups to help build a trusted audience on the Web.

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Table of Contents

Acknowledgments ix

Introduction xi

1. Trust, Social Capital, and Media 1

2. Make Your Own Game 32

3. One of Us 75

4. The Archimedes Effect 117

5. Agent Zero 149

6. Human Artist 189

7. Build an Army 221

8. The Trust Agent 239

9. What217;s Next 263

Index 289

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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust 4.5 out of 5 based on 0 ratings. 11 reviews.
Anonymous More than 1 year ago
Name:Radainna <br>Known as:Corrin <br>Gender:Hmph! <br>Age:12 <br>Appearance:Shudit! <br>Personality:Grrrrr!!!!!! <p>&#9818 <br>Name:____________________ <br>Nickname:Cookie Monster <br>Gender:___________________ <br>Age:12 <br>Appearance:____________________________________________________________________________________________________________________ <br>Personality:_____________________________
Anonymous More than 1 year ago
Age:16/ height:5'4"/ weight:90 pounds/ clothes:varies. In general, a form hugging black suit and black boots./ Appearance: black waist-length hair and blue eyes.
Anonymous More than 1 year ago
NAME: Hannah Izadore /// AGE: 14 /// GENDER: Isn't this obvious? /// APPEARANCE: Brown hair, green-blue eyes, red bandana, ty-dye tee, shorts, and Converse. /// PERSONALITY: Epic, tomboy, smart, funny, competitive /// Anything else ask!
Anonymous More than 1 year ago
Just Duncan from the shows.
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RolfDobelli More than 1 year ago
Archimedes, the Greek mathematician and inventor, once said, "With a lever large enough, I can move the world." Today, the internet can be that potent lever "for increasing the power of what you do," according to social media gurus Chris Brogan and Julien Smith. The most effective way to use the web to improve your brand's "influence, reputation and profits" is to become a "trust agent" online. That requires developing strong, sustaining relationships with consumers who believe in you, respect you and see you as a helpful resource, credible expert and honest person. In this illuminating, witty guide, the authors explain who trust agents are, what makes them special and - most important - how you can become one. getAbstract recommends Brogan and Smith's tales of what individual trust agents have been able to accomplish in cyberspace. You'll realize all over again that the internet is a remarkably interactive, powerful medium - a lever indeed capable of helping you move the world.