ISBN-10:
0071461949
ISBN-13:
9780071461948
Pub. Date:
11/17/2005
Publisher:
McGraw-Hill Professional Publishing
Trust-Based Selling / Edition 1

Trust-Based Selling / Edition 1

by Charles H. GreenCharles H. Green
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Overview

Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer’s trust.

Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. Trust-Based Selling is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.

Product Details

ISBN-13: 9780071461948
Publisher: McGraw-Hill Professional Publishing
Publication date: 11/17/2005
Edition description: List
Pages: 288
Sales rank: 812,414
Product dimensions: 6.40(w) x 9.10(h) x 0.90(d)

About the Author

Charles H. Green is president of Trusted Advisor Associates, specializing in helping Fortune 500 business improve their trust-based relationships and business development skills.

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Trust-Based Selling 4 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
Many sales experts advocate developing relationships with your clients rather than focusing on single transactions. Charles H. Green encourages you to earn and cherish the trust of your customers that means putting their needs ahead of yours. He promises that trust-based relationships will generate more income for you in the long run, but only if you are genuinely sincere. You cannot feign trustworthy behavior as a sales tactic it must come from your heart. Green tells you how to earn real trust, using his four-step sales process and five-step trust-building procedure. He offers a plethora of examples, practical suggestions and useful lists, repeating some strategies for emphasis. We encourage career salespeople to use this book.