The Truth About Email Marketing

The Truth About Email Marketing

by Simms Jenkins
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The Truth About Email Marketing by Simms Jenkins

Praise for The Truth About Email Marketing

“It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.”

Tad Clarke , Editorial Director, MarketingSherpa Inc.

“Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!”

Jeff Hilimire, President, Engauge Digital

“Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.”

Aaron Kahlow, CEO & Founder, Online Marketing Summit

“Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.”

Sam Cece, Chief Executive Officer, StrongMail Systems

Everything you must know to utilize email marketing in your corporation or small business!

  • The truth about recession-proofing your business with email marketing
  • The truth about measuring results and improving promotional and newsletter campaigns
  • The truth about email marketing versus spam

This book reveals 49 proven email marketing best practices

and bite-size, easy-to-use techniques that get results

Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.

Product Details

ISBN-13: 9780789737946
Publisher: Que
Publication date: 08/14/2008
Series: Truth About Series
Pages: 224
Product dimensions: 5.40(w) x 8.40(h) x 0.50(d)

About the Author

Simms Jenkins is chief executive officer of BrightWave Marketing, an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top-tier brands such as ACS, BellSouth, California Casualty, CoreNet Global, Lowe’s, Sports Illustrated, and Ted’s Montana Grill, as well as leading advertising and marketing firms.

Jenkins is regarded as one of the leading experts in the email marketing industry, and the expertise of both Jenkins and BrightWave clients have been recognized and featured by a range of prominent media outlets, including Bloomberg and The Atlanta Journal-Constitution. Jenkins and his column for iMedia Connection, a leading interactive marketing and media publication, have been called one of the top 21 information sources for email marketers. In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch, the first centralized online repository of statistics and research specific to the email marketing industry.

Prior to founding BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises. Jenkins serves on the eMarketing Association’s board of advisors and is a board member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio, and resides in Atlanta with his wife and two sons.

Jenkins’ company website is and his website for the book is

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Truth About Email Marketing 5 out of 5 based on 0 ratings. 1 reviews.
rz28 More than 1 year ago
I found this book here on B & N as I searched for the best e-business books, given my goals for 2009. I found this book to be a great guide to what works and what does not in e-mail marketing.
As a business owner, I found this book very helpful in forming a plan for my company and how e-mail marketing can help us.
I put some of these items in the book to work for our email sign ups, graphic creations, tests and e-mail sends to our customers - did they work? Yes, they did.
I would like to think our business can sell itself but I know e-mail marketing is not as straighforward as it seems but can help, especially in tough times like today. This book served to generate ideas and move us forward - now we are talking to our customers via e-mail and slowly turning them into profitable customers.

This is a great guide for smart and hands on business people who just are not sold or fully understanding on how to treat e-mail marketing within your company or to generate sales via e-mail. Consider this a shortcut to success in this field.