You see guests all the time on television news shows. They look confident, focused, and present their core message on camera with ease. If only you had the chance to do one of these interviews, you feel certain you could do the same.
But how do you position yourself as the go-to expert without breaking the bank on expensive advertising? These experts must have an "in" with the producers and guest bookers to get on television, right? There must be some way for you to get on the radar of these news shows, too.
You've never had any formal media training. You need a coach, someone to show you the ins and outs of what it takes to be a successful television news guest.
You're in luck, because this book contains everything you'll need.
Scott Wolfson has spent his professional career working in the broadcast news industry. He's coached hundreds of guests, getting them ready to appear calm and confident on camera. And, in his book, TV News Live Shots, he guides you so you can crush your on camera interview!
In this book you'll learn:-
Who, actually is newsworthy? You'll hear the story of how the unlikeliest of people, a hardened ex-convict, became a media star!
-How to craft winning media pitches and unique story angles that producers will love.
-Why it's important to arrive to the studio early, camera ready, and wearing colors that pop on television.
-You'll hear the incredible story of how Scott walked a guest through shooting his own live shot when a cable news network forgot to hire a camera operator!
-How to keep the media momentum rolling after you successfully ace your interview!
And much more...
|Publisher:||Wolfson Productions, Inc.|
|Product dimensions:||6.00(w) x 9.00(h) x 0.75(d)|
About the Author
Scott conducts both individual and small group media training sessions at the studio. The sessions are tailored to each client's particular needs and simulate real-life media interviews. All aspects of media training are covered including: preparing for a media interview, crafting an unique story angle, speaking in sound bites, how to handle "curveball" questions, reading off of a teleprompter, setting up your own Skype live shot, and most importantly, staying on message!
Table of Contents
Part 1 – Prepping for Success p23
Chapter 1 – What is a Live Shot? p25
Chapter 2 – Are You Newsworthy? p33
Chapter 3 – Story Angle p43
Chapter 4 – Connecting With Producers p49
Chapter 5 – Finding Out Your Specific Topic p57
Chapter 6 – Crafting Your Message Points p63
Chapter 7 – The Language of Sound Bites p69
Chapter 8 – Dress For Success p75
Chapter 9 – Butterflies in Your Stomach p83
Chapter 10 – Practicing On Camera p91
Chapter 11 – Equipment & Setup p97
Chapter 12 – Record, Review, & Repeat p103
Part 2 – Studio Live Shots p107
Chapter 13 – Getting to the Studio on Time! p109
Chapter 14 – The Green Room p115
Chapter 15 – Makeup p119
Chapter 16 – Studio Tour p125
Chapter 17 – The Background p129
Chapter 18 – Green Screen p135
Chapter 19 – Props On Set p143
Chapter 20 – Notes, Cue Cards, Teleprompter p153
Chapter 21 – Lights ... Camera p155
Chapter 22 – Troubleshooting p163
Chapter 23 – In the Hot Seat! p169
Chapter 24 – Up Next, After The Break! p173
Chapter 25 – Showtime! p177
Part 3 – Expecting The Unexpected p181
Chapter 26 – Shooting Your Own Live Shot p183
Chapter 27 – The Time I Walked A Guest Through Shooting His Own Live Shot p199
Part 4 – What Is An SMT? p209
Chapter 28 – Satellite Media Tours p211
Chapter 29 – Melissa Falkowski Interview p219
Part 5 – When Tragedy Strikes Close To Home p231
Chapter 30 – The Fort Lauderdale Airport Shooting p233
Part 6 – Flight MH370: The Greatest Aviation
Mystery Ever p245
Chapter 31 – Jay Rollins Interview: Mystery of Flight MH370 p247
Part 7 – Live Streaming News: A Double-Edged
Chapter 32 – Facebook Live p259
Chapter 33 – CNN Bomb Scare –
James Gagliano Interview p267
Part 8 – Life After Live p279
Chapter 34 – Advance Your Story! p281
Chapter 35 – Request a Video Copy of
Your Segment p 287
Chapter 36 – Content Is King p289
Chapter 37 – Different Types of Media p297
Recommended Books p 313
Book Acknowledgements p315
Next Steps p327