Twitter Power: How to Dominate Your Market One Tweet at a Time

Twitter Power: How to Dominate Your Market One Tweet at a Time



Product Details

ISBN-13: 9780470458426
Publisher: Wiley
Publication date: 02/17/2009
Pages: 272
Product dimensions: 5.90(w) x 8.60(h) x 1.20(d)

About the Author

Joel Comm is one of the world's leading experts on strategies for making money online. He is an in-demand speaker at conferences on Internet marketing and business, and also the author of The AdSense Code and Click Here to Order.

Ken Burge is an eight-year veteran of Microsoft and is currently Joel Comm's business partner and President of InfoMedia, Inc. As an expert in online marketing and strategy, Ken is responsible for the direction and management of more than fifty profitable online properties.

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Table of Contents



Introduction: What can Twitter do for You?

Chapter 1. An Introduction to the Social Media Landscape.

Chapter 2. What Is Twitter and Why Is It So Powerful?

Chapter 3. Getting Started the Right Way On Twitter.

Chapter 4. Building a Following on Twitter.

Chapter 5. The Art of the Tweet.

Chapter 6. The Magic of Connecting with Customers on Twitter.

Chapter 7. Leveraging Twitter for team Communication.

Chapter 8. Using Twitter to Help Build Your Brand.

Chapter 9. Leveraging the Power of Twitter to Drive behavior in Your Followers.

Chapter 10. Beyond Third-Party Tools You Will Want to Know.

Chapter 11. Building Powerful Solutions on top of the Twitter Platform.

Chapter 12. Play Nice: Legal Considerations.

Chapter 13. Putting It All together: A 30=Day Plan for Dominating Twitter.

Chapter 14. Power Twitterers.


Directory of Twitterers.

Other Books by Joel Comm


What People are Saying About This

From the Publisher

“For months I saw and heard the buzz about Twitter, but it wasn’t until Joel told me details about it that I fully understood its marketing implications. Now I can clearly see how this free site can help me further build relationships with my customers, and I am going to be ‘tweeting’ frequently! In fact, I have already started, thanks to Joel. So thanks for writing this book, Joel. It’s going to help a lot of people grow their business!”
Stephen Pierce (

“In the short amount of time I have had with Joel Comm, I can clearly see that this is a man who understands how to build profitable Internet businesses. Twitter Power is sure to set a new standard for those seeking to broaden their entrepreneurial vision to include the latest Internet technologies. I recommend you read it and begin applying it to your business right away!”
Bill Bartmann, Billionaire Business Coach (

“I was lucky. Joel Comm sat down with me and explained what Twitter is, how it works, and how I could and should be using it for my business. Joel knows more about using Twitter than any other human, and the proof is in his own massive success with "tweeting." You're even luckier; in this book, Joel will teach YOU everything you need to know about Twitter—and you don't even need to buy him lunch.”
Dan O'Day, radio advertising guru (www.twitter/dan_oday)

“I'm amazed how many people are not yet using Twitter to connect with customers and associates.  Once again, Joel Comm leads the way into the future by showing people how they can have increased success by taking some very simple actions. This book has inspired me to take my social media presence to the next level!”
Christopher Howard, wealth and personal achievement expert

“Social media has given online business the fuel to ride the next wave of the Internet for many years to come. If you want to be on the cutting edge of strategies that are being implemented by the most successful businesses, Twitter Power is a must-read. Joel has done a great job of demonstrating how a minor investment of time and energy can result in long-term payoffs. No wonder they call him the Social Media Expert!”
Kristopher Jones, CEO of Pepperjam and author of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing

“Joel Comm's understanding of social media and its applications for entrepreneurs and the growth of their businesses is remarkable. Beyond his knowledge, it is his ability to communicate it effectively that makes him stand apart, while his humor in delivery keeps you coming back for more. “
Jen Groover, a "One Woman Brand" and founder of Butler Bag LLC

“I've been a big fan of Joel's ability and track record to keep up and explain the importance of new web-based communication tools and trends. I consider him to be at the front edge of the Internet and a sage guide to help you grasp and understand changes in the fast-paced online world.”
Tony Rubleski, Amazon #1 bestselling author (

“Thanks, Joel, for this intriguing look at Twitter. You’ve proven that Twitter Power isn’t just about making new connections to generate sales. It’s about brand-building, focus groups, the exchange of ideas and the emotion of debate. All conducted in real time via computer, cell phone, PDAs, and perhaps even TV by the time you read this. When you add in the incredibly viral nature of Twitter, the possibilities are virtually endless.”
Dan Nickerson (

“I've been following Joel on Twitter for a while now and I'll be frank—he annoys me . But in a good way. He always manages to grab my attention in Twitter, despite the limited words availablle within the microblogging platform. This clearly demonstrates that Joel understands how this new and powerful social media tool should be used. If you want to unleash the power of Twitter for your business, Joel is someone you should pay attention to.”
Yaro Starak (

“I'm a twittering fool. Twitter is one of the most addicting things on the net. Besides the fact you get to update everyone and talk to people you'd rarely talk to, it's a great tool for building an online buzz. Make sure you follow Joel Comm on this subject, because he's on the cutting edge of this.”
Matt Bacak, Internet multi-millionaire, Atlanta, GA

Customer Reviews

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Twitter Power: How to Dominate Your Market One Tweet at a Time 3.6 out of 5 based on 0 ratings. 18 reviews.
Marjorie_Jobe More than 1 year ago
Social media and networking is a virtual frontier for most people like me: over 40, very busy, business owner, educated, family oriented. I ordered this book on Wednesday, had it in hand on Friday and devoured it on Saturday. Joel Comm did a magnificent job of dragging me into the world of social networking and marketing. And I loved it. He did not make me feel like a moron or out of touch. In fact, he made me believe that I could participate and be effective toward my own online goals and be helpful to others. As an author and a lawyer, I am a tough sell. Joel Comm made the hurdle and then some. I highly recommend his book to anyone wanting to learn more about Twitter and other social networking sites and mediums. In fact, I am going to purchase multiple copies to give to my customers and contacts. Thanks, Joel. Marjorie Jobe, J.D. and Author of "Business Law Battle Plan for Entrepreneurs: Protect Your Company from Lawyers, Lawsuits and Legal Disasters"
MartyHamilton More than 1 year ago
This book is so informative. I am able to promote my business 50 times easier and faster now that I really understand twitter. I thought I had it all figured out until I read Joels book. This is a must read if you are promoting your business on or off line. Twitter is the fastest social growing social media on the internet today so it pays to know all you can about the twitter interface. My blog is and twitter is making it work for me. Thanks, Marty
SKSDesigns More than 1 year ago
Contains a great deal of helpful information for those new to Twitter including third-party tools and etiquette.
BusinessBiker More than 1 year ago
Joel offers you a method to the sometimes madness that is Twitter. His teachings are on point and valid. It's my go to resource when it comes to Social Networking.
markdeo on LibraryThing 5 months ago
The best book on Twitter among the few. Twitter is growing at a very rapid rate, and companies are benefiting greatly by correctly using social media techniques and strategies. I would read this book as a solid foundation for understanding Twitter.
writergal85 on LibraryThing 5 months ago
Why are you on-line? Why do you have a blog? Why do you Google? Why do you look at videos on YouTube? We all are on-line for various reasons. Mainly we want to share ourselves with others, we want to connect, we want to be involved in the world and form a community in cyberspace. We gather on Facebook to connect with old and new friends and update people on what is on our mind. We email because it is so instant and we can read and write emails whenever and wherever we want. We send text messages when we do not want to pick up the phone (or cannot make a call). Some people like to engage in IM sessions (which I find rather tedious). If you have yet to discover Twitter, you are missing out. It is addictive. Twitter lets you send out brief text messages from the web or via your mobile phone. I downloaded the Tweetie application to my iPhone and I think it is great on the go¿one of my British friends suggested it to me. I do find it unusual that Bluetooth and tweeting seems to have picked up first in Britain (60% of Twitter¿s traffic is outside the U.S., mostly in the UK, Spain, and Japan) and now is catching on in the States. Like a Britpop invasion. A few years ago, I dated a guy from England, and he used to text me all the time. I thought it was so annoying. He said, ¿We do it all the time in the UK.¿ "Ever since I stumbled onto Twitter, I¿ve spent many hours thumb-typing messages. I do it frequently and I love it. It¿s fantastic fun, like writing a personal blog but without the effort." ¿Joel CommOnce I started to read Twitter Power, I realized that there is so much more I should and could be doing on Twitter and there is so much more to learn. There are tons of sites to search to find people to follow and for tracking purposes. I actually may have approached Twitter differently if I had read the book before I started to Twitter but I will utilize tons of informative nuggets from Twitter Power.As with any new site or product, sometimes it is difficult to navigate and easy to get others upset with your newbie style or faux pas. I found Twitter Power to be a well-planned, easy to read guide to Twitter. Although some aspects did not apply to my uses for Twitter, I found many tips that I will use in the future. Even if you are not an on-line marketing person, you will benefit greatly from this book. If you are relatively new to Twitter, as I am, Joel Comm walks you through every aspect of Twitter you could want: the basics of setting up your profile (even choosing a name); proper tweet writing etiquette; how to decide who to follow and how to attract your own followers; and how Twitter enables you to increase the hits to your blog, web site or product.
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RolfDobelli More than 1 year ago
Comm's book will alert you to the real business possibilities of Twitter. He guides new and intermediate Twitter users through the whole process of using Twitter productively, from creating a profile to building a following to measuring your success. He also explains how to get business results on Twitter and how to measure those results. While Comm covers the basics for beginners, even experienced users will discover tidbits that will improve how they tweet. getAbstract needs more than 140 characters to recommend Comm's book, which gives corporate communicators, brand managers and individuals the information they need to do Twitter right.
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webguy More than 1 year ago
The problem with this, and other books, that speak to social networking is that by the time they hit the bookshelves in your neighborhood, they are already approaching "old news." This book is no exception. It is interesting reading, for the most part, but if you are marketing your company, this book is only a start in what has already become a lightspeed method of selling yourself or your products. Taken with other tools, this book can get you headed in the right direction.
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