What's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand.
Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever.
In Txt Me, B. Bonin Bough, one of the world's leaders in digital marketing, explores the exciting impact and future implications of mobile devices and digital communication on individuals, companies, and society.
Including insights from the minds behind Coca-Cola, Conde Nast, NASCAR, and Twitter, Bough breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think, including:
Why consumers now have more control of their shopping and spending
How mobile phones have actually "rescued" language
Why parentsnot kidsshould put down their phones
How our relationship with politicians has evolvedand improved
Why cell phones have improved our interaction with our surroundingsnot hindered it
How mobile devices are enabling us to better monitor, and enhance, our personal health
Txt Me is a fascinating, funny, entertaining exploration of how our mobile society is changing the way we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating, worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you.
Yes, the number on the cover is real. Text B. Bonin Bough at (646-759-1837) with your answers to any of the questions called out throughout the book. He will text back with his thoughts. Just remember to include the hashtag of the question you’re answering in each text!
Participating in the Txt Me experience may unlock exclusive deals and special offers. As your contribution is most important, please keep in mind that standard carrier rates regarding SMS or data may apply, and you can opt out whenever you wish by texting “Stop.”
|Publisher:||BenBella Books, Inc.|
|Product dimensions:||6.20(w) x 9.10(h) x 1.10(d)|
About the Author
B. Bonin Bough is the Vice President of Global Media and Consumer Engagement at Mondelez International (formerly Kraft Foods). He is considered a transformative activator, known for leading some of the industry’s largest and most innovative global media investments across digital, television, print, and outdoors. He is unique in his commitment to forging partnerships with the industry’s largest players including Paramount, ABC, NBC, CBS, Sony, Facebook, Twitter, and YouTube to name a few. He is the leader in partnering startups with brands and executed the first-ever branded campaigns with Instagram, Foursquare, and Radian6.
Bough’s passion for the new and nascent as well as his expertise in the mobile and media marketplace has lead to the launch of the first two corporate accelerators, PepsiCo10 and Mobile Futures. At South by Southwest, he used 3D printing technology build to create customized Oreo cookies in real time.
Table of Contents
1 Language 15
2 Rebellion and anxiety: iParenting and kids 37
3 The new sex education 57
4 Gum, mobile phones, and the future of buying 83
5 Rockin' in the free world: music in the digital era 105
6 Health and fitness: an iPhone a day keeps the doctor away 133
7 Politics: the new two-way mirror 155
8 The second screen: boyhood, girlhood, and us 177
9 The future of memory 197
10 The world linked in 223
About the author 275