Ubungsbuch: Marketing-Management mit EXCEL

Ubungsbuch: Marketing-Management mit EXCEL

by Gerhard Reiter

Hardcover(Reprint 2016)

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Product Details

ISBN-13: 9783486274431
Publisher: De Gruyter
Publication date: 06/11/2003
Series: Managementwissen fur Studium und Praxis Series
Edition description: Reprint 2016
Pages: 199
Product dimensions: 6.10(w) x 9.06(h) x (d)
Age Range: 18 Years

Table of Contents

Datenaufbereitung und -analyse. Produkt- und Programmanalyse. Preispolitik. Prognoseverfahren. Personaleinsatz. Lagerwesen. Wirtschaftlichkeitsrechnung.

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