Ucla Anderson Business And Information Technologies (Bit) Project, The: A Global Study Of Technology And Business Practice (2016)

Ucla Anderson Business And Information Technologies (Bit) Project, The: A Global Study Of Technology And Business Practice (2016)

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Product Details

ISBN-13: 9789814713986
Publisher: World Scientific Publishing Company, Incorporated
Publication date: 06/28/2016
Pages: 220
Product dimensions: 6.69(w) x 9.61(h) x 0.56(d)

Table of Contents

Acknowledgment vii

About the Editors ix

Perface xiii

Chapter 1 A Survey on Business and Information Technology in Taiwan: Annual Report 2014 Ya-Ching Lee Ting-Peng Liang 1

Chapter 2 Patterns of Information Diffusion in Online Social Networks: What SNA Metrics Can Reveal Minghan Wu Ananth Srinivasan 19

Chapter 3 Trust Gaps and Corporate Blindspots in Chilean B2C E-commerce Sergio Godoy Claudia Labarca Nicolás Somma Myma Gálvez 35

Chapter 4 Product, Process, and Platform Management in Technology Firms Angela Hsiao Uday Karmarkar 59

Chapter 5 Facebook Usage and Perceived Privacy: An Empirical Study at a Major Italian University Thanos Papadimitriou Alberto Marcuzzo 71

Chapter 6 Interaction Effects Analysis of Product-Service System by Choice-based Conjoint Analysis Jinmin Kim Kwangtae Park Hosun Rhim Sung Yong Choi 99

Chapter 7 Impact of Social Media on Consumer-Brand Relationships Alessandro Mari 113

Chapter 8 Social Media in B2B: My open Community At Bticino Coshno Accoto Enrico Valtolina Andreina Mandelli 145

Chapter 9 Mobile Health Technologies Hemant K. Bhargava Julia Tanghetti 167

Chapter 10 Towards a Typology of Social Media Strategies Morana Fuduric 187

Index 203

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