The growing body of research into Ulster 'loyalism' has tended to focus on its political nature, rather than the manner in which it has been presented in the British media. This is where this study differs from previous works. It examines not only the manifestations of such 'loyalism', but also considers the 'messages' disseminated by Unionist propagandists and their effects on British political policy. However, the book's essence is in its analysis of media representations of Ulster's Protestant community, including a case study investigation into the 1987 Enniskillen bombing.
It also presents the results of the first survey of British public opinion regarding the unionist case. Utilising a wide variety of press reports and transcripts of television documentaries covering the last thirty years, Dr Parkinson's book provides unprecedented analysis of British media coverage of Ulster unionism and suggests that there is direct correlation between the paucity of such coverage and ongoing unionist marginalisation.