Ultimate Book of Business Brands

Ultimate Book of Business Brands

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Overview

Ultimate Book of Business Brands by Des Dearlove, Stuart Crainer

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.

Product Details

ISBN-13: 9781841124391
Publisher: Wiley
Publication date: 12/13/2002
Series: Ultimate Series , #6
Edition description: REV
Pages: 246
Product dimensions: 6.32(w) x 9.30(h) x 0.80(d)

About the Author

STUART CRAINER is the author of The Management Century. His work appears in The Times and leading business magazines including Across the Board, Strategy and Business and Business 2.0.

DES DEARLOVE is the co-author, with Stephen Coomber, of Architects of the Business Revolution. He is a former commissioning editor of The Times, and remains a frequent contributor to the newspaper. His work appears in business publications worldwide including Across the Board, Chief Executive Magazine and Strategy & Business.
Stuart Crainer and Des Dearlove are the founders of the business content, concepts and consulting firm, Suntop Media. Their book credits include the international bestseller The Financial Times Handbook of Management, Gravy Training and the Career Adventurer's Fieldbook (co-authored with Stephen Coomber).

Table of Contents

Acknowledgements.

Introduction.

American Express.

Apple.

Barbie.

Benetton.

Budweiser.

Coca-Cola.

Disney.

Federal Express.

The Gap.

General Electric.

Gillette.

Goodyear.

Guinness.

Håagen-Dazs.

Harley-Davidson.

Harvard Business School.

Heineken.

Heinz.

Hertz Car-Hire.

Hewlett-Packard.

Holiday Inn.

Hoover.

IBM.

Ikea.

Intel.

Kellogg's.

Kodak.

Lego.

Levi-Strauss.

Marlboro.

Mars.

McDonald's.

McKinsey & Co.

Mercedes-Benz.

Microsoft.

Nescafé.

Nike .

Red Cross.

Reuters.

Rolls-Royce.

Sears, Roebuck.

Sony.

Starbucks.

Swatch.

Toyota.

Virgin.

Wal-Mart.

Wrigley's.

Xerox.

Yamaha.

Index.

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