Ultimate Guide to Amazon Advertising

Ultimate Guide to Amazon Advertising

by Timothy P. Seward

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Overview

"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice."
—Steve Fisher, team lead, retail marketing, Lenovo

"This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it."
—Michelle Reed, senior vice president, Perry Ellis International

Expand Your Brand Online and Offline with Amazon Advertising

Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore.

Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.

You'll learn how to:

  • Determine if Vendor Central or Seller Central is right for your brand
  • Capture new customers through Sponsored Product Campaigns
  • Apply the five essential elements of a high-quality product detail page
  • Establish metrics, evaluate performance against keyword types, and perform competitive analyses
  • Add negative keywords that can benefit your advertising campaigns
  • Apply Amazon’s secret formula for long-term winning
  • Product Details

    ISBN-13: 9781613083987
    Publisher: Entrepreneur Press
    Publication date: 05/21/2019
    Series: Ultimate Guide
    Sold by: Barnes & Noble
    Format: NOOK Book
    Sales rank: 594,144
    File size: 5 MB

    About the Author

    Timothy P. Seward is the founder of ROI Revolution which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE&Prosper, is a frequent guest lecturer at North Carolina State University’s College of Management, and has contributed to key industry publications including Internet Retailer.

    Table of Contents

    CONTENTS
    Foreword: "I Teach Google Advertising" by Perry Marshall
    Preface
    Chapter 1: Stacking Your Brand's Deck on Amazon
    Chapter 2: How to Control Product and Pricing on Amazon
    Chapter 3: Getting Started as a Seller on Amazon
    Chapter 4: Add Products, Then Optimize Your Amazon Catalog Listings
    Chapter 5: Buy Your Way to the Top: How Advertising on Amazon Drives Higher Organic Rankings for Your Brand
    Chapter 6: Fleshing Out Your Amazon Business Objectives and Measurements
    Chapter 7: Competitive Analysis Time
    Chapter 8: Keywords and Keyword Research
    Chapter 9: Campaign Structure
    Chapter 10: Getting Started with Sponsored Products
    Chapter 11: Build "Top of Funnel" Marketing Momentum with Sponsored Brands
    Chapter 12: For Vendors Only: Product Display Ads
    Chapter 13: Aggregate, Analyze, and Optimize
    Chapter 14: Keyword Optimizations
    Chapter 15: Account and Campaign-Level Optimizations
    Chapter 16: Self-Auditing
    Chapter 17: Strategies for Amazon's Prime Day
    Chapter 18: Extending Your Reach On and Off Amazon
    Chapter 19: Reporting for Executives
    Chapter 20: Hiring and Advertising Agency
    Chapter 21: Amazon's Secret Formula for Long-Term Winning
    Epilogue: Touching the Future of Retail
    Glossary
    Acknowledgments
    About the Author
    Index

    Customer Reviews

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    Ultimate Guide to Amazon Advertising 4.5 out of 5 based on 0 ratings. 2 reviews.
    Cahansen64 3 months ago
    This is nothing short of the most detailed and most practical guide to advertising on Amazon for vendors and sellers. I have been using the Amazon platform as a seller for years and only used the advertising part sporadically, but after reading this book, this will definitely change. There are tips on every aspect, from optimizing your listings, keywords, managing your ads, bids and just about everything under the sun. This book is my go-to guide for the listings on Amazon for a foreseeable future. Nothing short of excellent.
    PanglossMystic More than 1 year ago
    This has a huge amount on information about contemporary business, which is all about selling on Amazon. The book is aimed at manufacturers of products. As a writer who sells books on Amazon, most of this information was way, way over my head or not applicable. However, I did get some good basic business advice from the book. I would recommend this book for corporate marketing and advertising folks!