Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

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Overview

NEW CUSTOMERS ARE WAITING...
FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.
You'll discover how to:
  • Maximize your ad ROI with newsfeeds, videos, and branded content
  • Create custom audiences from your contact lists, video views, and page engagement
  • Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
  • Boost your Facebook ads using the Audience Network and Instagram
  • Follow the three-step formula for successful video ads
  • Maximize campaigns and increase conversions on all traffic to your website
  • Track and retarget engaged users by leveraging the Power of the Pixel
  • Make every page on your website 5-10 percent more effective overnight
"If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing."
—Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.

Product Details

ISBN-13: 9781613083703
Publisher: Entrepreneur Press
Publication date: 11/14/2017
Series: Ultimate Series
Sold by: Barnes & Noble
Format: NOOK Book
Sales rank: 714,462
File size: 75 MB
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About the Author

Perry Marshall is the #1 author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.” His Chicago company, Perry S. Marshall&Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He’s been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He’s shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Harvey Mackay and Les Brown. He’s consulted in over 300 industries, from computer hardware and software to high-end consulting, from health&fitness to corporate finance.

Keith Krance is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast.

Thomas Meloche is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies. Meloche participated in building Arbor Intelligent Systems, Inc. selling it to AppNet, Inc. and participating in the successful IPO. He is a graduate of the University of Michigan with a B.S. in Computer Science.
Perry Marshall is one of the world's most expensive and sought-after business consultants. Clients spanning 300 industries seek him for his capacity to integrate many disparate fields: sales, engineering, art, and psychology. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry. Techniques he pioneered are standard best practices today. More recently, he's turned "80/20" into a verb. 80/20 is not just a fact *about* your business, it's an action you take *on* your business. His works include 80/20 Sales&Marketing, The Ultimate Guide to Google AdWords (4th Edition), the world's most popular book on Google advertising, and The Ultimate Guide to Facebook Advertising (2nd Edition) and Ultimate Guide to Local Business Marketing.
Keith Krance is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast.
Thomas Meloche is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies.

Table of Contents

Table of Contents
1. Facebook's Move to Rule the World
2. Should I Pay For Advertising on Facebook?
3. Facebook Advertising Fundamentals
4. How to Setup Your First Campaign
5. How Your Thinking Must Change To Maximize Returns
6. Every Marketer For Generations Has Dreamed Of This
7. Setting Up Campaigns Correctly From The Beginning
8. Batten Down The Hatches
9. Dramatically Improve Your Click Through Rates
10. This Is Insane
11. A Marketing Machine
12. Maximizing Paid Advertising Through Free Services
13. More Tricks For Effective Ads
14. Know More About A Customer Than You Ever Imagined
15. Build A Complete Circle
16. Setting Up A Facebook Page
17. Advertising Your Facebook Page
18. Writing Facebook Status Messages That Engage
19. Drive a Customer To Your Business From The Restaurant Down The Street
20. Facebook Can Drive 10,000 Customers To Your Small Shop
21. Facebook Makes Throwing an Event Fun and Easy
22. How Larger Firms Can Connect To Customers
23. Mind Your Own Business

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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
More_Than_A_Review More than 1 year ago
Facebook – This is an informative book on Facebook marketing. He starts with easier stuff to get us use to it and works up to the much more complicated stuff. I highlighted a ton of items and convinced my friend to buy the book already. You can read the book from front to back or skip around to sections that most interest you. He also provides a link to some additional tools on his website that are helpful.