Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

by Perry Marshall, Mike Rhodes, Bryan Todd

Overview

Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:

Powerful bidding strategies using remarketing lists for search ads

New ad extension features

Automation capabilities using AdWords scripts

Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account

Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Product Details

ISBN-13:	9781599186122
Publisher:	Entrepreneur Press
Publication date:	10/17/2017
Series:	Ultimate Series
Edition description:	5th ed.
Pages:	380
Product dimensions:	7.90(w) x 9.90(h) x 0.80(d)

About the Author

Perry Marshall is the number-one author and worlds most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords Stupidity Tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.

Mike Rhodes, CEO and founder of WebSavvy, is an international speaker, bestselling author, specializing in Google AdWords, Google Analytics, and website conversions.

Bryan Todd is an international marketing consultant and Google AdWords specialist.

Table of Contents

Table of Contents
1. Why Google is so important
2. Getting off to an excellent start
3. Winning the keyword battle
4. Writing the ads that get the clicks
5. Making Google’s system work to your advantage
6. Tracking your traffic and sales
7. Turning your traffic into money
8. Getting traffic from other solid sources
9. Google FAQ
10. Improving your world

Editorial Reviews

2018-06-04
This how-to guide cracks the code of Google AdWords. Internet maven Marshall (Ultimate Guide to Facebook Advertising, 2017, etc.) joins with Google AdWords evangelist Rhodes and web specialist Todd, two debut authors, to delve deeply into advertising on the world's leading search engine. This voluminous fifth edition boasts 37 chapters that manage to address the needs of both novice and advanced users of Google AdWords. For the real pros, the authors serve bonus material online (at perrymarshall.com/supplement) that includes extended reports and videos. Keywords are the core of Google AdWords, and this book authoritatively explains how to find profitable ones, implement keyword matching, and use the Google Keyword Planner. The content is more expansive than keywords alone; also included are excellent chapters on writing Google ads, following the company's editorial guidelines, split testing, conversion tracking, bidding strategies, and more. The manual also goes beyond Google AdWords to cover landing pages, Google's Display Network, advertising on YouTube, Google Shopping Campaigns, Google Analytics, and remarketing (aka behavioral retargeting), which the authors call "the single most profitable online advertising strategy." The chapters on marketing are particularly astute. For example, an ode to the 80/20 rule (with material extracted and condensed from Marshall's book on the subject) takes the popular formula and demonstrates how it can extend to online marketing and "just about everything you can measure in a business." A smart chapter regarding the use of email marketing offers tips for how to transform clicks generated through Google AdWords into a valuable list that can be used for long-term cultivation. The how-to's throughout the volume are its greatest strength because the authors not only provide lucid explanations, they often include screenshots that illustrate tactics and techniques as well. Oversize pages enhance the screenshots, and frequent sidebars facilitate readability. In a novel nod to online marketing's direct marketing roots, the authors include a number of excerpts from the 1923 book Scientific Advertising by Claude Hopkins. "Uncle Claude," as this outstanding guide affectionately calls him, pioneered results-driven advertising, so celebrating Hopkins by relating his timeless wisdom to modern-day marketing is a nice touch.An exemplary Google AdWords manual that could easily prevent costly mistakes and help boost profits.

Kirkus Reviews

Perry Marshall combines the attributes of the most calculated engineer with the artistry of a poet. If you are not following Perry’s formula, you are leaving millions on the table.
-Brian Kurtz, Executive Vice President, Boardroom Inc.

Perry’s methods coupled with Google AdWords offer a fast and cheap testing ground for a lot of marketing messages. He’s a consummate player of this game, the smartest person I or any of my clients have ever found when it comes to Google AdWords – optimizing response for his clients, and teaching others how to do it for themselves.
-Dan S. Kennedy, Author, No B.S. Direct Marketing

I've used the Ultimate Guide To Google AdWords since the first edition. Transforming a client’s unprofitable AdWords account into a cash cow — churning out $30-$35k profits every month. Just scratching the surface of the book’s contents.

This is the best book on AdWords, period. Plus, it’s a dang good book on Internet Marketing. Not only can you use it to tap Google’s huge traffic stream, you'll also convert the thundering hordes of traffic into buyers and profits in your pocket. Do what I do — don't just buy and use it yourself, buy copies for your friends!
- Roy Furr, Editor, Breakthrough Marketing Secrets, Direct Marketing Consultant

I'm often asked by peers in my niche how I manage to rank so well in search engines and not go broke using Google AdWords. There are a couple of reasons—I've been subscribing to Perry Marshall's newsletters since 2003; I've read every one of his books; I listen in on all the conference calls he organizes; and finally, I IMPLEMENT his strategies and tactics.

The Ultimate Guide to Google AdWords lists for $24.95. Only a fool would continue to run Google AdWords campaigns and NOT invest in, study, and implement the ideas in it. And no, you'll not find an affiliate link to Amazon here. Just get the book!
-Jer Ayles-Ayler, AdWords User, Trihouse Enterprises, Inc.

I bought this book to learn how to get better results from AdWords for my clients. The advice given is easy to follow, and following up on the results of your campaign is exciting. I've already seen a huge increase in click-through rates for the different customers and campaigns I run. I get far better results for less money.

I would recommend reading Ultimate Guide to Google AdWords to anyone interested in starting AdWords marketing, or tuning their current campaigns for better results. On the other hand, I'd like to keep what's in here a secret.
-Henrik Hedberg, AdWords User

Naming this the Ultimate Guide is not a fluke. I have been tweaking the hell out of the ads I'm using to lead searchers into my funnel. Over the past few weeks, I've managed to get one of my ads up to just over 7% CTR from a previous 1-2%!
-Bill Perry, AdWords User

I thought I knew it all. I set up an AdWords account and a couple of days later I came back to check if I was rich yet. Unfortunately, the only thing that happened was Google enjoyed free access to my bank account. Luckily the traffic was not that high so it was just a couple hundred dollars. And I made no money.

Frustrated, I went online and did some research. Every forum, article, and blog seemed to be talking about Perry Marshall, so I decided to get Ultimate Guide to Google AdWords. 30 minutes into reading my mind was blown away.

Next, my Quality Score went up from an average of two and three to a six and nine for various keywords. At the same time, my cost-per-click went down from over $4 to about $0.50.

The rest is history. Seriously, if you don't know the stuff in this book don't even think of AdWords. This is THE guide.
-Jean Paul Essiam, AdWords User

From the Publisher