Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

NOOK Book(eBook)

$14.49 $24.95 Save 42% Current price is $14.49, Original price is $24.95. You Save 42%.
View All Available Formats & Editions

Available on Compatible NOOK Devices and the free NOOK Apps.
WANT A NOOK?  Explore Now

Overview

Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:
  • Powerful bidding strategies using remarketing lists for search ads
  • New ad extension features
  • Automation capabilities using AdWords scripts
  • Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account

    Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
  • Product Details

    ISBN-13: 9781613083710
    Publisher: Entrepreneur Press
    Publication date: 10/10/2017
    Series: Ultimate Series
    Sold by: Barnes & Noble
    Format: NOOK Book
    Sales rank: 479,407
    File size: 19 MB
    Note: This product may take a few minutes to download.

    About the Author

    Perry Marshall is the number-one author and worlds most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords Stupidity Tax." His Chicago company, Perry S. Marshall&Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health&fitness to corporate finance.

    Mike Rhodes, CEO and founder of WebSavvy, is an international speaker, bestselling author, specializing in Google AdWords, Google Analytics, and website conversions.

    Bryan Todd is an international marketing consultant and Google AdWords specialist.
    Perry Marshall is one of the world's most expensive and sought-after business consultants. Clients spanning 300 industries seek him for his capacity to integrate many disparate fields: sales, engineering, art, and psychology. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry. Techniques he pioneered are standard best practices today. More recently, he's turned "80/20" into a verb. 80/20 is not just a fact *about* your business, it's an action you take *on* your business. His works include 80/20 Sales&Marketing, The Ultimate Guide to Google AdWords (4th Edition), the world's most popular book on Google advertising, and The Ultimate Guide to Facebook Advertising (2nd Edition) and Ultimate Guide to Local Business Marketing.
    Mike Rhodes, CEO and founder of WebSavvy, is an international speaker and bestselling author, specializing in Google AdWords, Google Analytics, and website conversions.
    Bryan Todd is an international marketing consultant and Google AdWords specialist.

    Table of Contents

    Table of Contents
    1. Why Google is so important
    2. Getting off to an excellent start
    3. Winning the keyword battle
    4. Writing the ads that get the clicks
    5. Making Google’s system work to your advantage
    6. Tracking your traffic and sales
    7. Turning your traffic into money
    8. Getting traffic from other solid sources
    9. Google FAQ
    10. Improving your world

    Customer Reviews

    Most Helpful Customer Reviews

    See All Customer Reviews