Ultra Hi Def Marketing: The 5-Step Guide to Total World Domination in the Tech Industry

Ultra Hi Def Marketing: The 5-Step Guide to Total World Domination in the Tech Industry

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Overview

The only consistent truth in the world of tech companies is that the landscape will change quickly and often. The question most CEOs have is: In the midst of so many changes, how can I keep my company relevant?In her book, Ultra High Def Marketing, author Coleen Sterns Leith shares her proprietary methods that have allowed her clients to stand out from the competition for over 20 years."The days of complacency are over. Your competition is trying everything they can to take your market share. It's time to execute strategic marketing efforts." - Coleen Sterns Leith Ultra High Def Marketing provides the proven recipe necessary for start-ups to become industry leaders and to remain atop an ever-changing market. Stop settling for being profitable or competitive and think - Total World Domination.

Product Details

ISBN-13: 9780998223988
Publisher: Pacifico Inc dba Marketing Matters
Publication date: 03/07/2017
Pages: 154
Product dimensions: 5.50(w) x 8.50(h) x 0.33(d)

Table of Contents

Introduction


Chapter 1 - Marketing Matters


Innovative Marketing


Marketable Attention


Be Visible in your Marketability


Influential People Can Influence your Market


The 100 Percent Marketing Rule


PART 1: IDENTIFY


Chapter 2 - Your Identity


What’s Your Story?


Your Company brand is different than your product brand


Why be a Jack of All Trades When You Can Be a Master of One?


What makes your Company Special?


The Benefits of Having a Consistent Corporate Identity


Naming the Product or Service


Chapter 3 - Know Thyself


Strength in Numbers


Chapter 4 - Budgets and Marketing Strategies


Develop a Budget


Marketing Budget


In-House or Outsource Marketing


Marketing Plan


Marketing Strategy


Marketing Messages


Sales Channels


PART 2: SIMPLIFY


Chapter 5 - Simplify


Don’t be so Technical


Policies


PART 3: TOOLIFY


Chapter 6 - Online Tools


Your Website


The “About Us” Page


The “Contact Us” Page


Landing Pages


Video


Chapter 7 - Analog Materials


Brochures


Social Pitch


Other items on a brochure


Letterhead


Digital and Print Advertisements (Ads)


Selling on Amazon


To App or Not to App – That is the Question


Marketing Automation, CRMs and Artificial Intelligence


Virtual Reality (VR)


PART 4: AMPLIFY


Chapter 8 - Let Them Know You


Public Relations


Award Submissions


Social Media


Trade & Consumer Shows


Chapter 9 - Find Your Prospects


Website SEO


On-Page Optimization


Directory Listings


Reviews


Content


Inbound Links


Powerful Presentations


Video Distribution


Email Marketing


Direct Mail


Ad Buys


Digital Advertising


Pay Per Click Campaign (PPC)


AdWords


Ad Retargeting


Print Ads


Advertorials, Sponsored Content and Native Advertising


PART 5: TWEAKIFY


Chapter 10 - Test to Improve


Test to Improve


Google Analytics


Bounce Rate


Advanced Segments


Filters


Custom Alerts


Surveys


5 Simple Steps to Get People to Participate in Your Survey


Net Promoter Score


Chapter 11 - In Closing


Acknowledgements


About the Author


Recommended Reading

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