The Unauthorized Guide To Doing Business the Duncan Bannatyne Way: 10 Secrets of the Rags to Riches Dragon

The Unauthorized Guide To Doing Business the Duncan Bannatyne Way: 10 Secrets of the Rags to Riches Dragon

by Liz Barclay


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The Unauthorized Guide To Doing Business the Duncan Bannatyne Way: 10 Secrets of the Rags to Riches Dragon by Liz Barclay

Straight-Talking Dragons' Den Star, Duncan Bannatyne, Started it all with a single ice cream van and now manages A Portfolio of leisure Business and a high profile media Career. So How Did one of the UK's most successful serial entrepreneurs co from trouble-making schoolboy to OBE; From Unemployment Benefit Claimant to Multi-Millionaire?

Product Details

ISBN-13: 9781907312359
Publisher: Wiley
Publication date: 05/17/2010
Pages: 176
Product dimensions: 5.30(w) x 8.40(h) x 0.40(d)

About the Author

Liz Barclay writes for several monthly small business magazines and wrote a personal finance column for the News of the World. She has presented You & Yours on BBC Radio 4 for ten years as well as 'Call You & Yours' and Pick of the Week.
Liz's TV experience includes three series of The Small Business Programme and The Business Hour on BBC2 - programmes for people who run SMEs, drawing on the experiences of other SMEs. Liz Barclay’s radio experience spans the airwaves in the UK with In Business on BBC Radio 4 covering weekly business issues and Work It Out for BBC Radio 5 Live on employment issues.
As a journalist Liz also writes on personal finance and small business including Moneywise, The Mail, The Express, News of the World and BBC News Online Business website.

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Table of Contents

Acknowledgements v

The Life and Times of Duncan Bannatyne 1

1 Anyone Can Do It 17

... As long as you're determined, work hard and take responsibility for your company.

2 Know Yourself and Fill in the Gaps 29

Do your SWOT test and build your business around your strengths. Employ people with the skills and attributes you're lacking.

3 The Right Ideas Are Everywhere You Look 39

Take the Government's shilling and build businesses the Government's paying for; there are advantages to red tape. Change brings opportunity to quick-thinking, flexible entrepreneurs.

4 Don't Skimp on the Research 51

From ice cream to hotels and fitness centres, children's nurseries and radio stations - if you do your research right, you can make them all successful.

5 Plan Your Enterprise 61

From the back of the fag packet calculation to the big picture - plan, plan, plan.

6 Never Mind the Atrium! 71

It's all about location, location, location. Build in the right place and use all your space effectively.

7 Have the Right People by Your Side 81

Employ the right people - they're your key to success. Pay bonuses, train good staff and promote internally, but above all - learn to delegate.

8 Make Money, Expand Rapidly, Then Make More Money 95

A lot of nurturing and even more debt grows businesses. Borrow and make more money. Check out the competition and buy them out. Invest in other business ideas.

9 Put Your Name Over the Door 115

It's your name on the line and you can't afford to get it wrong. Your brand and reputation keep the customers coming back, whether it's 99s or fitness centres.

10 Give It All Away Before You Die 127

Charity work and encouraging the next generation of entrepreneurs.

Duncan Bannatyne and BBC's Dragons' Den 137

Recession? What Recession? 153

The Last Word 155

Notes 157

Reading List 161

Index 165

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