Table of Contents
Acknowledgements v
The Life and Times of Duncan Bannatyne 1
1 Anyone Can Do It 17
... As long as you're determined, work hard and take responsibility for your company.
2 Know Yourself and Fill in the Gaps 29
Do your SWOT test and build your business around your strengths. Employ people with the skills and attributes you're lacking.
3 The Right Ideas Are Everywhere You Look 39
Take the Government's shilling and build businesses the Government's paying for; there are advantages to red tape. Change brings opportunity to quick-thinking, flexible entrepreneurs.
4 Don't Skimp on the Research 51
From ice cream to hotels and fitness centres, children's nurseries and radio stations - if you do your research right, you can make them all successful.
5 Plan Your Enterprise 61
From the back of the fag packet calculation to the big picture - plan, plan, plan.
6 Never Mind the Atrium! 71
It's all about location, location, location. Build in the right place and use all your space effectively.
7 Have the Right People by Your Side 81
Employ the right people - they're your key to success. Pay bonuses, train good staff and promote internally, but above all - learn to delegate.
8 Make Money, Expand Rapidly, Then Make More Money 95
A lot of nurturing and even more debt grows businesses. Borrow and make more money. Check out the competition and buy them out. Invest in other business ideas.
9 Put Your Name Over the Door 115
It's your name on the line and you can't afford to get it wrong. Your brand and reputation keep the customers coming back, whether it's 99s or fitness centres.
10 Give It All Away Before You Die 127
Charity work and encouraging the next generation of entrepreneurs.
Duncan Bannatyne and BBC's Dragons' Den 137
Recession? What Recession? 153
The Last Word 155
Notes 157
Reading List 161
Index 165