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What separates average businesses from extraordinarily successful ones?
Better product? Your competitor will rapidly reverse-engineer your “secret sauce” and get their “better-thanyours” version on the market faster than you can say “Usain Bolt.”
Better customer service? All of your competitors say they provide the best customer service. It’s a wishywashy phrase . . . a vague generality meaning nothing.
Better pricing? You’re kidding, right? The company that lives on price will die on price.
More harsh reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.
You must create an Uncopyable Attachment with your customers.
They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else.
In Uncopyable, Steve Miller compellingly argues that new advantage isn’t found by going “outside the box”you must build your own box. Let Uncopyable serve as your guide to achieving an unfair and enduring competitive advantage.
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About the Author
Meetings & Conventions Magazine calls Steve Miller the Idea Man for his nontraditional, no-spin approach to marketing and branding.
Steve calls himself Kelly’s Dad. That’s who he is. His business title is Marketing Gunslinger. He helps businesses grow by achieving
Since founding The Adventure LLC in 1984, Steve’s consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including
Proctor & Gamble, Greystar Real Estate, Caterpillar, Starbucks, Philips
Electronics, and Coca-Cola. He’s also consulted for North America’s largest exhibitions, including AEM’s CONEXPO-CON/AGG,
the International Manufacturing Technology Show, the International
Home & Housewares Show, the Work Truck Show, and the Sweets &
Steve has presented over 1500 speeches and workshops around the world in 126 different industries, including the prestigious TED
Besides his seven books, Steve has written for and been featured in over 250 publications, including Fast Company, Business Week, Fortune,
Wall Street Journal, Washington Post, and Highlights for Children.
(Okay, he made that last one up.)
Learn more about Steve at UncopyableTheBook.com.
Follow on Twitter: @SteveAMiller
Table of Contents
Section 1 The Uncopyable Foundation
Chapter 1 The Uncopyable System (What You Will Learn in This Book) 17
Chapter 2 The Marketing Diamond™ 35
Section 2 The Three Uncopyable Strategies
Chapter 3 Uncopyable Branding 49
Chapter 4 Uncopyable Innovation: Stealing Geniustrade; 65
Chapter 5 Uncopyable Experience 81
Section 3 Uncopyable Tools and Rules
Chapter 9 Creating Rock Stars 99
Chapter 7 Breakthrough Referrals 109
Chapter 8 The Rules 123
Let's Wrap This Up 131
About the Author 137