Understanding and Profiting from Intellectual Property: A guide for Practitioners and Analysts

Understanding and Profiting from Intellectual Property: A guide for Practitioners and Analysts

by D. Yang

Hardcover(2008)

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Overview

Understanding and Profiting from Intellectual Property: A guide for Practitioners and Analysts by D. Yang

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.

Product Details

ISBN-13: 9781403991720
Publisher: Palgrave Macmillan UK
Publication date: 04/24/2008
Edition description: 2008
Pages: 309
Product dimensions: 5.60(w) x 8.50(h) x 1.00(d)

About the Author

DELI YANG is R. Burr and D. Clark Professor in International Business at Trinity University, San Antonio, Texas, USA

Table of Contents

1: Understanding and Profiting from IP: A Beginning PART I: INTELLECTUAL PROPERTY FUNDAMENTALS 2 Intellectual Property Theories 3: Intellectual Property Systems PART II: INTELLECTUAL PROPERTY ENVIRONMENTS 4: The Effects of Intellectual Property on Political Economy 5: The Effects of Political Economy on Intellectual Property 6: The Effects of Culture on Intellectual Property PART III: INTELLECTUAL PROPERTY MANAGEMENT 7: Managing Intellectual Property Assets 8: Valuing Intellectual Property PART IV: INTELLECTUAL PROPERTY STRATEGIES 9: Commercialising Intellectual Property Internationally 10: Licensing and Contracting Intellectual Property Internationally 11: Global Piracy and Strategic Responses 12: Understanding and Profiting from IP: New Beginnings

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