Understanding Business Strategies: Concepts (with InfoTrac?) / Edition 1

Understanding Business Strategies: Concepts (with InfoTrac?) / Edition 1

ISBN-10:
0324317735
ISBN-13:
9780324317732
Pub. Date:
07/26/2005
Publisher:
Cengage Learning

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Overview

Understanding Business Strategies: Concepts (with InfoTrac?) / Edition 1


UNDERSTANDING BUSINESS STRATEGY encourages a hands-on approach to learning with applications and features such as: experiential exercises, BizFlix video clips, and brief end of chapter cases. Further, features such as the Strategy Tool Box and Your Career provide practical tools as students embark on their own careers. After reading Understanding Business Strategy, students will not only have an understanding of modern strategic management; they will also grasp the application of these tools in their own careers.

Product Details

ISBN-13: 9780324317732
Publisher: Cengage Learning
Publication date: 07/26/2005
Edition description: Older Edition
Pages: 416
Product dimensions: 7.80(w) x 9.90(h) x 0.50(d)

Table of Contents


1. Understanding Strategy. 2. Leading Strategically. 3. Analyzing the Environment. 4. Analyzing the Firm. 5. Competing through Strategy. 6. Creating Multi-Product Strategies. 7. Acquiring and Integrating Businesses. 8. Competing Across Borders. 9. Creating and Managing Alliances. 10. Developing New Ventures.

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