Understanding Business Strategy: Concepts / Edition 2

Understanding Business Strategy: Concepts / Edition 2

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Cengage Learning

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Understanding Business Strategy: Concepts / Edition 2

Develop the knowledge, tools, and hands-on skills that help today's most successful firms achieve competitive advantage as you learn how solid management strategy equals decisive, effective action.

Product Details

ISBN-13: 9780324595826
Publisher: Cengage Learning
Publication date: 10/08/2008
Edition description: Older Edition
Pages: 200
Product dimensions: 8.40(w) x 10.80(h) x 0.50(d)

Table of Contents

1. The Foundations of Strategic Management. 2. Leading Strategically. 3. Analyzing the External Environment. 4. Analyzing the Firm. 5. Business-Level Strategy. 6. Multi-Product Strategies. 7. Acquiring and Integrating Businesses. 8. Competing Across Borders. 9. Creating and Maintaining Alliances. 10. Innovating through Strategic Entrepreneurship.

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