Understanding Business Strategy: Concepts / Edition 2
Develop the knowledge, tools, and hands-on skills that help today's most successful firms achieve competitive advantage as you learn how solid management strategy equals decisive, effective action.
|Edition description:||Older Edition|
|Product dimensions:||8.40(w) x 10.80(h) x 0.50(d)|
Table of Contents
1. The Foundations of Strategic Management. 2. Leading Strategically. 3. Analyzing the External Environment. 4. Analyzing the Firm. 5. Business-Level Strategy. 6. Multi-Product Strategies. 7. Acquiring and Integrating Businesses. 8. Competing Across Borders. 9. Creating and Maintaining Alliances. 10. Innovating through Strategic Entrepreneurship.