Understanding Business Strategy: Concepts / Edition 2

Understanding Business Strategy: Concepts / Edition 2

ISBN-10:
0324595824
ISBN-13:
9780324595826
Pub. Date:
10/08/2008
Publisher:
Cengage Learning

Paperback - Rent for

Select a Purchase Option (Older Edition)
  • purchase options

Temporarily Out of Stock Online


Overview

Understanding Business Strategy: Concepts / Edition 2


Develop the knowledge, tools, and hands-on skills that help today's most successful firms achieve competitive advantage as you learn how solid management strategy equals decisive, effective action.

Product Details

ISBN-13: 9780324595826
Publisher: Cengage Learning
Publication date: 10/08/2008
Edition description: Older Edition
Pages: 200
Product dimensions: 8.40(w) x 10.80(h) x 0.50(d)

Table of Contents


1. The Foundations of Strategic Management. 2. Leading Strategically. 3. Analyzing the External Environment. 4. Analyzing the Firm. 5. Business-Level Strategy. 6. Multi-Product Strategies. 7. Acquiring and Integrating Businesses. 8. Competing Across Borders. 9. Creating and Maintaining Alliances. 10. Innovating through Strategic Entrepreneurship.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews