Understanding Customer Motivation

Understanding Customer Motivation

by Catherine Mattiske


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Understanding Customer Motivation by Catherine Mattiske

Customers are interested in products and services that fulfill their needs and wants. If a customer doesn't have a perceived need or want then it is unlikely that they will buy. As an experienced salesperson, you must create need and motivate your customers to want to own or use the products and services that you sell.

This Learning Short-take combines self-study with workplace activities to help you understand the elements of customer motivation. You will develop tips, tricks and techniques to encourage your customers to start or continue to do business with you, and get the products and services that they need.

This Learning Short-take is designed for completion in approximately 90 minutes.

Product Details

ISBN-13: 9781921547232
Publisher: TPC - The Performance Company Pty Limited
Publication date: 07/20/2012
Pages: 122
Product dimensions: 5.50(w) x 8.50(h) x 0.32(d)

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