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SAGE Publications
Understanding Global Cultures: Metaphorical Journeys Through 17 Countries / Edition 2

Understanding Global Cultures: Metaphorical Journeys Through 17 Countries / Edition 2

by Martin J. Gannon
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Product Details

ISBN-13: 9780803953758
Publisher: SAGE Publications
Publication date: 07/28/1994
Edition description: Second Edition
Pages: 392
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Martin J. Gannon (Ph D, Columbia University) is Professor of International Management and Strategy, College of Business Administration, California State University, San Marcos (CSUSM). He is also Professor Emeritus, Smith School of Business, University of Maryland at College Park. At Maryland he held several administrative positions, including the Associate Deanship for Academic Affairs and the Founding Directorship of the Center for Global Business, and received the University’s International Landmark Award. In 2014, Professor Gannon received the Outstanding Educator Award from the International Management Division of the Academy of Management. Professor Gannon has authored or co-authored nearly 100 articles and 13 books, some in multiple editions and translations. These include Paradoxes of Culture and Globalization (2008), Handbook of Cross Cultural Management (2001), Dynamics of Competitive Strategy (1992), Managing without Traditional Methods: International Innovations in Human Resource Management (1996) and Ethical Dimensions of International Management (1997). Professor Gannon has been the Senior Research Fulbright Professor at the Center for the Study of Work and Higher Education in Germany and the John F. Kennedy/Fulbright Professor at Thammasat University in Bangkok, and has served as a visiting professor at several Asian and European universities. He has also been a consultant to many companies, government agencies, and labor unions. Professor Gannon has lived and worked in more than 30 nations as a visiting professor, consultant, and trainer. For additional information on Professor Gannon, please visit his homepage at California State University, San Marcos:

Table of Contents

An Image of Thailand
Understanding Cultural Metaphors
The Traditional British House
The Italian Opera
The German Symphony
French Wine
The Swedish Stuga
The Russian Ballet
Belgian Lace
The Spanish Bullfight
Irish Conversations
The Turkish Coffeehouse
The Israeli Kibbutzim and Moshavim
The Nigerian Marketplace
The Japanese Garden
The Dance of Shiva
American Football
Cluster of Countries
The Chinese Family Altar
The Metaphors in Perspective

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