Doyle introduces some of the main economic concepts and issuing affecting the media, writing for readers with no previous background in economics who want to acquire the tools need to understand some of the economic features and industrial questions surrounding media firms and markets. He first surveys fundamental concepts, then illustrates them in discussions of particular sectors of media activity, such as television broadcasting, print media publishing, and new media. Annotation c. Book News, Inc., Portland, OR (booknews.com)
This is an excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media at the start of the twenty-first century.
Milan Todorovic London Metropolitan University
This second edition of Understanding Media Economics is a welcome overhaul that gets to the heart of the issues and challenges in today’s media industry. It is more applicable beyond the classroom than the previous version and should be on the reading lists, not just of students in media economics course, but also of many in Westminster, Brussels and Strasbourg.