This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.
Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:
- Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power
- Considers how public relations frames vital discussions of race, gender, class and ethics
- Brings theory to life with a range of case studies, including You Tube vlogging, the global fair trade movement and the 2016 EU referendum in the UK
Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.
|Edition description:||New Edition|
|Product dimensions:||6.69(w) x 9.52(h) x (d)|
About the Author
Lee Edwards is Associate Professor in Media and Communications at the London School of Economics and Political Science.
Table of Contents
Chapter 1: Starting points: Defining socio-cultural research in public relationsChapter 2: Public relations as promotion: The production and circulation of meaningChapter 3: Public relations, discourse and powerChapter 4: A political economy of public relationsChapter 5: Deliberative democracy and public relationsChapter 6: Public relations and the public sphereChapter 7: Public Relations and globalisationChapter 8: Public relations as an occupational field: The professional projectChapter 9: Race and Class in / and PRChapter 10: Feminist public relations: Performativity, Black feminism, postfeminismChapter 11: Ethics, Public Relations and SocietyChapter 12: Conclusion: Public relations beyond the organisation