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SAGE Publications
Understanding the Media / Edition 2

Understanding the Media / Edition 2

by Eoin Devereux


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Product Details

ISBN-13: 9781412929912
Publisher: SAGE Publications
Publication date: 08/24/2007
Edition description: Second Edition
Pages: 280
Product dimensions: 7.32(w) x 9.13(h) x (d)

About the Author

Dr. Eoin Devereux is Senior Lecturer in Sociology at University of Limerick and Adjunct Professor in Contemporary Culture at the University of Jyvaskyla, Finland.

He is the author of the academic best-seller Understanding The Media now in its 3rd edition (SAGE, 2014), co-editor of David Bowie: Critical Perspectives (with Aileen Dillane and Martin J. Power, Routledge, 2015) and co-editor of Morrissey: Fandom, Representations and Identities (with Dillane and Power, Intellect, 2012).

Eoin is a founding member of two research clusters at UL namely the 'Power, Discourse and Society Research Cluster' and the 'Popular Music and Popular Culture Research Cluster'. In 2014, he co-organised the Limerick City of Culture music legacy project The Pigtown Fling with sonic artist Dr. John Samuel Greenwood and Noel Hogan of The Cranberries. He was also recently selected by SAGE to present a series of short video lectures on a range of themes including the work of Stuart Hall; Fandom; Ideology and Media Representations of Poverty for their Media and Communications tutorials and case study videos.

He tweets daily as @drdevereux and in his spare time DJ's, organises an event called Manchester Night, gardens and writes short fiction. His most recently published flash fiction story 'Mrs Flood' came second in the RTE Radio 1 '100 Words, 100 Books' competition and was published by O'Brien Press in 2014.

Table of Contents

Acknowledgements     viii
Plates     ix
Figures and Tables     x
Boxes     xi
Preface to the Second Edition     xiii
Introduction to the Second Edition     1
Understanding the Media     8
The mass media     10
Defining the mass media     11
The mass media in a social context     13
Case study: Making sense of the media: the Irish band U2     16
Asking questions about U2     18
Asking questions about the media     19
Model of media analysis: production, content and reception     23
Case study: The Simpsons: not just a dysfunctional blue-collar family     26
Understanding the media in a social context: blogging     31
Conclusion     32
A sociological approach to media analysis     33
Asking the right questions     34
Playing the piano wearing mittens     34
Questions for consideration and discussion     39
Media Globalization     42
What is globalization?     45
The latest brand of colonialism?     46
Theories of globalization     49
Media globalization     53
Globalizationand media audiences     68
Diasporic media audiences     70
Case study: Print media coverage of Third World crises     75
Conclusion     78
A window on the world?     79
Culture jammers and semiotic resistance     79
Media glocalization     80
Questions for consideration and discussion     82
Media Ownership: Concentration and Conglomeration     87
Media ownership matters     88
The political economy perspective     100
Jurgen Habermas and the public sphere     106
The Internet as public sphere     108
Case study: It's all in the game - monopoly, football and satellite television     110
Conclusion     111
'The Big Five'     112
Will the Internet set us free?     113
Mapping Internet inequalities     114
Questions for consideration and discussion     116
Media Production and Media Professionals     119
Production research     120
Two traditions     123
Theoretical underpinnings of production research     124
Methodological basis     127
Research on media production and media professionals     130
Case study: Structure and agency in media production: Alan Parker's film Angela's Ashes     137
Power to the people. Citizens as producers: the case of Indymedia     139
Conclusion     141
Alienation and exclusion mechanisms in production     143
From Buerk to Band Aid     143
Media organization roles     144
Questions for consideration and discussion     146
Media Ideology     149
Ideology: our approach     157
What is ideology?     162
Ideology as dominant ideology     168
Discourse and ideology     171
Conclusion     177
A propaganda model     178
A social theory of mass communication     179
Popular culture and ideology     180
Questions for consideration and discussion     182
Analysing Media Content: Media 'Re-presentations' in a Divided World     185
Representation/re-presentation and 'reality'     187
Case study: Analysing media content: The Royle Family     189
Content analysis     192
Media representations in a divided world: four approaches outlined     195
Media representations of social class     199
Media representations of ethnicity: a discourse analysis approach     204
Media representations of gender and sexuality     205
Conclusion     208
Luxurious lifestyles     209
Film Producer B     209
Villains or victims     210
Questions for consideration and discussion     211
Audiences and Reception     216
Understanding media audiences: changing paradigms in reception research     219
Fractures and factions: competing methodologies in audience-based research     222
Alternative styles of reception analysis: the 'News Game'     225
Qualitative audience research: three examples     226
Audiences as fans     231
Case study: From Manchester to 'Moz Angeles': Morrissey, identity and fandom     234
Conclusion     237
Reading and reception     237
Living room wars     238
Fans Fans: poachers and cultural nomads     239
Questions for consideration and discussion     241
Glossary     245
Index     253

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