Understanding Today's Electricity Business

Understanding Today's Electricity Business

by Robert Shively, John Ferrare

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Overview

Understanding Today's Electricity Business presents a comprehensive 216-page overview of the U.S. electric industry. As with its gas industry companion, this book presents a straightforward and easy-to-understand look at how the industry operates - from who are the major players, to the various deregulation models, to the physical electric system, to how industry players make money and manage risk. The perfect resource book for anyone who needs to understand the "big picture" of the electric business. Like no other book on the market today!

Product Details

BN ID: 2940013057722
Publisher: Self-Published
Publication date: 02/01/2010
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 219
Sales rank: 707,532
File size: 6 MB

About the Author

Bob Shively brings thirty years of experience in the gas and electric industries to Enerdynamics' educational offerings. As President of Enerdynamics, Bob has advised and educated some of the largest energy industry participants on issues including business strategies, developing competitive electricity markets, and implementing new technologies such as renewables and Smart Grid. Bob has also served as Vice-President of eServices of Sixth Dimension, Inc., an energy networking company where he worked closely with retail marketing and ESCO companies. Bob began his career in the energy industry at Pacific Gas and Electric Company (PG&E). At PG&E Bob held various positions including Major Account Executive to some of PG&E's largest end-use customers and Director of Gas Services Marketing where he was responsible for product development and sales for the company's $1.5 billion Canadian pipeline project. Bob has Master of Science degrees in both Mechanical and Civil Engineering from Stanford University. He is a frequent energy industry speaker and is co-author of Understanding Today's Natural Gas Business, Understanding Today's Electricity Businessand Understanding Today's Global LNG Business. Bob is an active member of IEEE and is a registered professional engineer in the State of California.
John Ferrare has worked in the energy industry as a marketing and communications specialist for over fifteen years. He began his career with Pacific Gas and Electric Company where he was integral in developing the marketing group for the company's Gas Services Marketing Department. Since that time, he has also worked with PG&E Corporation and PG&E Energy Services in the development of marketing and communication strategies. In 1995, John joined Enerdynamics to manage its educational services. In this role, he has helped create a comprehensive program to educate 600 utility employees on the changes brought by recent deregulation as well as the core classes currently offered by Enerdynamics. John, a graduate of Northwestern University's School of Speech, has developed and teaches a public speaking and communications class for a variety of corporate audiences.

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