ISBN-10:
0805848118
ISBN-13:
9780805848113
Pub. Date:
09/01/2003
Publisher:
Taylor & Francis
Underwriting 101: Selling College Radio / Edition 1

Underwriting 101: Selling College Radio / Edition 1

by Shyrl L. Plum

Paperback

View All Available Formats & Editions
Current price is , Original price is $45.95. You
Select a Purchase Option (New Edition)
  • purchase options
    $41.12 $45.95 Save 11% Current price is $41.12, Original price is $45.95. You Save 11%.
  • purchase options

Product Details

ISBN-13: 9780805848113
Publisher: Taylor & Francis
Publication date: 09/01/2003
Series: Routledge Communication Series
Edition description: New Edition
Pages: 224
Product dimensions: 6.00(w) x 9.00(h) x 0.50(d)

Table of Contents

Contents: Preface. Introduction. Positioning Competing Media/Positioning NCE Stations. Getting Started/Getting Organized. A Strategy for Success. Sales Call Reports. Writing Proposals. Handling Objections/Role-Playing. Selling Without Ratings/Using RAB Research. Writing Underwriting Announcements. A Salesperson's Dilemma/Ethics. Closing. Radio Economics. Sales Promotion. Résumés/Interviews. Review/Final Exam. Appendices: Syllabus. Positioning Worksheet. Sample Proposal. Sample Résumé. Sample Cover Letter. Course Evaluation.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews