Unlabel: Selling You Without Selling Out

Unlabel: Selling You Without Selling Out

by Marc Ecko

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Overview

From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” (Kirkus Reviews).

As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.

Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.

Product Details

ISBN-13: 9781451685305
Publisher: Atria Books
Publication date: 10/01/2013
Pages: 304
Sales rank: 522,190
Product dimensions: 7.40(w) x 9.20(h) x 1.30(d)

About the Author

Marc Ecko is an American fashion designer, entrepreneur, and artist. He left the safety of pharmacy school and—armed with only hustle, sweat equity, and creativity—turned $5,000 into a global corporation now worth hundreds of millions of dollars. He is the founder of Marc Ecko Enterprises, a fashion and lifestyle company, and the founder and chairman of Complex Media, the world’s leading provider of fashion, entertainment, lifestyle, and product trends to young male tastemakers. Visit him online at BeingMarcEcko.com, Unlabel.me, or on Twitter @MarcEcko.

Read an Excerpt

Unlabel


  • This book breaks down the anatomy of a personal brand as demonstrated by the Authenticity Formula:

    Authenticity1 is equal to your unique voice,2 multiplied by truthfulness,3 plus your capacity for change,4 multiplied by range of emotional impact,5 raised to the power of imagination.6

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    Unlabel: Selling You Without Selling Out 4 out of 5 based on 0 ratings. 2 reviews.
    Anonymous More than 1 year ago
    I do not know about the rating above. The book is great. Very creative way to talk about the business and life in general. I did not know who Marc Ekco us before but now I have a respect for that person. There is a lot to learn from this book as well. 
    Anonymous More than 1 year ago
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