Unleash the Power of Paid Search: Unleash the Power of Paid

Unleash the Power of Paid Search: Unleash the Power of Paid

by Melanie Mitchell

NOOK Book(eBook)

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Product Details

ISBN-13: 9780133037579
Publisher: Pearson Education
Publication date: 03/16/2012
Series: FT Press Delivers Marketing Shorts
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 39
File size: 1 MB

About the Author

Melanie Mitchell, SVP of Search Strategy at Digitas, is responsible for managing its Search Engine Marketing Knowledge Center. As VP of Marketing for Folio Investments, Inc., she led company marketing efforts including SEO, PPC, display, PR, video, and email. Previously, at AOL, her responsibilities included developing marketing strategies, establishing processes, procedures, tracking technology, reporting, and managing the team tasked with increasing AOL.com's free content business via paid and organic search. She is an Advisory Board Member for WebmasterWorld Pubcon, a speaker at Search Engine Strategies (SES), Pubcon, Search Marketing Expo (SMX), AdTech, WebGuild, and PRSA; and a contributing writer to Search Engine Watch. Mitchell has been named several times as a “top in-house SEO” by Natural Search Blog.

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