Unlock Your Potential: The Ultimate Guide for Creating Your Dream Life in the Modern World

Unlock Your Potential: The Ultimate Guide for Creating Your Dream Life in the Modern World

by Jeff Lerner
Unlock Your Potential: The Ultimate Guide for Creating Your Dream Life in the Modern World

Unlock Your Potential: The Ultimate Guide for Creating Your Dream Life in the Modern World

by Jeff Lerner


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Wall Street Journal Bestseller

Publishers Weekly Bestseller

We all know the world has changed dramatically in the 21st century. The opportunities that defined past generations and steered their course through life (aka "The American Dream") just aren't out there for us anymore.

Today, 54% of college graduates regret choosing to invest in a degree, over 70% of Americans detest their jobs (part of why they change jobs every 20 months on average), and 2 out of 3 of Americans will never be able to stop working and retire.

But what are we supposed to do? Is there an alternative to the "system of systems" we live in: school, college (debt), job, different job, more different jobs, 401K/pension, retire (hopefully but probably not)? And if there is an alternative can it really work for everyone regardless of where they currently are in the system? Is there something else out there that works equally well for the 18-year-old deciding whether or not to go to college, the 45-year-old questioning his/her career path, the 65-year-old who is way short of being able to retire, and anyone else feeling dazed and confused in the modern world?

In Unlock Your Potential, author and entrepreneur Jeff Lerner answers those questions with a resounding YES! He shows readers how the failings of our education, employment, and retirement systems have opened doors most people didn't even know exist. And, most important, he'll show YOU how to step through those doors—where they exist, how they work, what it takes to go through them, and what's on the other side.

Jeff is the founder and Chief Vision Officer of ENTRE Institute, the world’s fastest growing education company and the first institute of higher learning dedicated to entrepreneurialism. Now, he is sharing his story and lessons learned from his own rags-to-riches journey from a broke musician to a $100 million entrepreneur. In this book, you'll discover “digital real estate—an asset that generates income, builds wealth, and supports any life you choose to live—along with strategies any employee, business owner, retiree, child, etc. can use to escape the broken system and create their dream life in the modern world.

Let Unlock Your Potential serve as the blueprint: a master key to unlocking your full potential and living a life no one told you was possible. Herein lies the key for anyone, anywhere in the world to escape the broken system and create a quality of life that was unimaginable a generation ago.

Product Details

ISBN-13: 9781637741740
Publisher: BenBella Books, Inc.
Publication date: 08/02/2022
Pages: 368
Sales rank: 1,050,767
Product dimensions: 6.00(w) x 9.10(h) x 1.40(d)

About the Author

From broke jazz musician to $50 million in online sales, Jeff Lerner’s story and message are now inspiring millions. After a decade of building multiple online businesses to over 8 figures and twice landing on the Inc. 5000, Jeff turned his focus to educating and inspiring entrepreneurs about the power of digital business. In 2018, he founded ENTRE Institute where over 50,000 students have discovered digital business. He is now regarded as one of the most inspirational voices online in business and personal development.

Table of Contents

Introduction 1

Part I The Rules Have Changed

1 The Evolution of an Entrepreneur 11

2 Becoming Wealthy Is Easier Than Ever 27

3 A Million Dollars Isn't Nearly Enough 33

Part II Laying the Foundation

4 What's the Point? 43

5 Seeing Into Your Future 51

6 Getting the Right Help 59

7 The Subtle Art of Gratitude 71

Part III The Shift

8 Be, Do, Have-Revisited 79

9 Time Is Money, But How Much? 95

10 Don't Wish It Were Easier, Wish You Were Better 99

11 The Science of Attractive Communication 107

12 The 55 Mile-per-Hour Fallacy 115

Part IV Live By Choice, Not by Chance

13 The 3 Ps of Success 125

14 Planning for Success 137

15 Mastering Time 147

16 The 3 Legs of Successful Action 163

Part V Creating Surplus Income

17 Preparing for Your New Future 179

18 Debt, Credit, and the Rat Race 193

19 Leaning Out Your Life 203

20 How Rich People Think 215

21 Your Anomalous Cash Flow Phase 229

22 Why Do So Many People Fail? 255

Part VI Growth and Wealth

23 Get Rich or You're Screwed 269

24 The Growth Phase 287

25 The Wealth Phase 295

26 Investing 101 301

27 Real Talk About Real Estate 319

28 Doing Work vs. Creating Value 335

"What Do I Do Now?": Steps You Can Take Today to Start Creating Your Dream Life 349

What People are Saying About This

From the Publisher

“As an ‘internet guru,’ it's tempting to lump Jeff in with the world of ‘bro marketers’ and hypermasculine self-help-ers, but I found him to be the total opposite of all of that. His understanding of what it takes to be successful is matched only by his hunger to help others get there too.”
—Amberly Lago, bestselling Author, TED Speaker, True Grit and Grace podcast Host
“I wish I had read this book before I started my own entrepreneurial journey. The stories are personal, the advice is practical, and the hope is powerful. Well done, Jeff!”
—Jon Acuff, New York Times bestselling Author of Soundtracks: The Surprising Solution to Overthinking 
Unlock Your Potential is  a book not just on how to succeed in the modern world, but how to create the best version of yourself along the way. It’s not easy to be yourself, but Jeff shows you practical ways to succeed at this most important goal.”
—Dave Hollis, New York Times bestselling Author and Host of the Rise Together podcast
“When Jeff told me he wrote a book, I knew it would be incredible because everything he does is incredible.  He is an alchemist in the truest sense of the word.  By that I mean he understands how to conceive a specific dream, then harness the power of the universe, add in the power of hard work and laser focus, and voila, it manifests for him.  This is why I heartily endorse this book.”
—Rebecca Zung, Esq., top 1% Attorney, Negotiation Expert, bestselling Author of Negotiate Like You M.A.T.T.E.R.
“Unexpressed possibilities, wealth, happiness, and riches await you as you read, absorb, and use the wisdom, insights, and brilliance in my friend Jeff’s life-transforming book.”
—Mark Victor Hansen, world’s bestselling nonfiction Author, Cocreator of Chicken Soup for Soul series
“What strikes me most about Jeff is not just his financial success, but his depth of understanding as to why he has been successful. Beneath every story of skill and/or luck is a human mind, and in Unlock Your Potential Jeff has written a highly practical guide to harnessing the power within each of us—starting with our mind and extending through our entire life.”
—John Assaraf, New York Times bestselling Author of Having It All and Founder ofNeuroGym
“By sharing the teachings he’s learned throughout the last twenty-five years of his life, Jeff boils down in twenty-eight chapters the most important things we all need to know and apply into every area of our lives to claim our highest potential. If you want to create a long-lasting legacy in a world that’s constantly changing, Unlock Your Potential is a MUST-READ!”
—Natasha Graziano, Forbes #1 Motivational Speaker Under 40, more than 10 million Instagram followers
“Disclaimer: Jeff is a friend. But all bias aside . . . his book is amazing. And his heart is huge. And his work is brilliant and has impacted many, many lives.  His new book, Unlock your Potential, is a true guide to reach that potential you already possess and harness it to achieve the life you always wanted. Buy the book. Jeff is a true genius in the business world who does what he says and his achievements with his school ENTRE are phenomenal.”
—Sir Marco Robinson, award-winning TV & Film Producer, 2X Entrepreneur of the Year, Knighted Philanthropist
“Jeff Lerner is as amazing as he is smart. He's a $100 million success story, which usually makes folks keep their secrets to themselves, but he is as passionate as they come about helping others write their own success stories and ‘Make Shift Happen,’ as I would say.”
—Anthony Trucks, former NFL Player and CEO of Identity Shift
Unlock Your Potential combines pragmatic tools and an inspirational story to empower you as you consistently and persistently pursue your potential.”
—David Meltzer, Cofounder of Sports 1 Marketing, bestselling Author, and top business Coach
“Jeff Lerner is a rare breed: an entrepreneur as selfless as he is talented. And while over the last decade his personal success has been fun to watch, what is most inspiring is how many people he takes with him. Now with Unlock Your Potential, millions of readers can hop along for the ride—and definitely should!”
—Kale Goodman & Trevor Cowley, Hosts of Real Business Owners podcast and Founders of EasierAccounting.com
“I've known Jeff since he was a broke musician just trying to ‘figure things out.’ To see what he's done, how he's done it, and what he is doing now is inspiring. I didn't even need to read this book to know it was a must-read, but now having read it . . . wow. Do yourself a favor and just read it."
—Aaron Parkinson, Founder of 7 Mile Media
“I hosted Jeff at his first entrepreneurial training event and since I have known him he has had an insistent passion for learning. In reading Unlock Your Potential, I see that passion has evolved into an equally strong passion for teaching and paying forward what he has learned, which he does par excellence.”
—Jay Kubassek, Founder of The WAKEUP Co.

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