If you run a business or nonprofit organization, you understand how important it is to make people aware of who you are and what you do. But in a world where everyone is bombarded with messages twenty-four/seven, how do you get anybody to notice yours?
Unlocking the Power of Publicity reveals how you can get the exposure you want. Written by the CEO of a leading public relations firm, this book provides step-by-step instructions on how to create a comprehensive publicity plan.
- Build a newsworthy message
- Get reporters interested in what you have to say
- Use social media to communicate directly with your audience
- Give impressive interviews
- Turn good publicity into great publicity
The people you need to reach are out there, waiting. Unlocking the Power of Publicity gives you the tools you need to find them and connect with them.
About the Author
Robin D. Cook has distinguished herself as one of the most effective and innovative marketing professionals in Arizona. With nearly thirty years of marketing and public relations experience, her approach to marketing goes beyond traditional methods, with a strong emphasis on integrity. Her willingness to take risks and her ability to quickly assess situations have empowered her to lead her agency, Marketing with a Flair, to national recognition in marketing, advertising, and public relations.