Only a few years into its popular use, the World Wide Web has already enabled thousands to set up online businesses that require a minimum of upkeep and maximum profits. The Unofficial Guide to Starting a Business Online is the cyber-entrepreneur's ultimate guide to every aspect of hanging out a shingle in the virtual world. Here's what readers get:
- Step-by-step advice and key information on setting up shop online, from creating a Web site to marketing and advertising big on a shoestring budget
- Addresses for hundreds of Web sites they can use as start-up references that would have taken hundreds of hours to track down alone
- A rundown of the best businesses to start online, and advice for choosing the right one
- Pointers on combining traditional selling techniques with Web-specific ones for the best of all possible plans!
About the Author
About the Author Jason R. Rich (firstname.lastname@example.org/www.jasonrich.com), 32, is a freelance writer, author, and newspaper/magazine columnist. Rich has written a number of books on business-related issues, including the Unofficial Guide to Earning What You Deserve (Macmillan, 1999), Job Hunting For the Utterly Confused (McGraw-Hill), and First Job, Great Job: America's Hottest Business Leaders Share Their Secrets (Macmillan). For the Sunday Boston Herald, Rich writes a weekly column covering all aspects of the job search process. He also contributes career-related feature articles to National Business Employment Weekly, The Wall Street Journal's Managing Your Career, Careers & Colleges, and Enter. Rich is also president of Teen Talk Communications and one of the country's leading experts on video games, computer games, and interactive entertainment, having authored or contributed to over two dozen best-selling computer and video game strategy guides. His writings have also appeared in Disney Adventures, The Chicago Tribune, ESPN Magazine, and Parents' Choice. In 1988, Rich created and was the columnist for the Celebrity Teen Talk nationally syndicated newspaper column. Rich was a contributing producer and feature host for the weekly, Peabody Award-winning Kid Company radio show (WBZ-AM 1030), and is currently associate producer for Kids Talk Sports, a four-time Emmy Award winning interactive TV show.
Table of Contents
The Unofficial Guide Reader's Bill of Rights.
About the Author.
The Unofficial Guide Panel of Experts.
I. In Business, Preparation Is Everything.
1. Making the Right Business Choices.
2. Laying the Groundwork for Your Online Business (I).
3. Laying the Groundwork for Your Online Business (II): Financial Issues.
4. Planning Your Site.
II. Getting Your Business Online.
5. Selecting and Registering Your Domain Name.
6. Selecting Your Host: The Ins and Outs of ISPs.
III. An Internet Presence for Existing and New Businesses.
7. Expanding Your Existing Business into Cyberspace.
8. Fine-Tuning Your Business Before Going Online.
9. Generating Revenues from Your Site.
IV. Promoting Your Site.
10. Promotion Is the Key to Success.
11. Tapping the Power of Internet Search Engines and Portals.
V. Improving and Analyzing Your Site.
12. Making Your Site Look and Sound Great.
13. Analyzing Your Site.
VI. The Experts Speak.
14. The Experts Share Their E-Commerce Knowledge and Experience (I).
15. The Experts Share Their E-Commerce Knowledge and Experience (II).
16. Successful E-Commerce Entrepreneurs Speak Out.
B. Resource Guide.
C. Recommended Reading List.
D. Important Documents.
E. Important Statistics.
F. How to Contact InterNIC.
Most Helpful Customer Reviews
This is a useful book for someone who is thinking about starting an online business. The book gives a good overview of e-commerce. I liked the margin notes. The resource guide at the back of the book listing all the websites referred to in the book is useful. I found the chapter with interviews of sccessful e-commerce merchants to be the most interesting. I recommend this book to anyone wanting to start a business on the web. The experienced e-commerce entrepreneur, however, will find this guide too elementary. As an 'Unofficial Guide,' the book purports to give the inside scoop. I found nothing that I hadn't already read elsewhere. This volume is a solid beginner's guide and reference but don't expect to learn any secrets that will put you ahead of the many other businesspeople flocking to the internet.