ISBN-10:
078795537X
ISBN-13:
9780787955373
Pub. Date:
04/11/2000
Publisher:
Wiley
Untapped Options: Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care / Edition 1

Untapped Options: Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care / Edition 1

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Overview

An AHA Press/Jossey-Bass Resource

Untapped Options is an invaluable resource for health care leaderswho want to help their organizations succeed. Bea Northcott andJanette Helm, experts in the field of health care management, havecreated a practical approach that explores how human resources andmarketing managers can combine forces and work together to createmission, vision, and values statements that will drive a commonstrategy to organizational excellence. Step-by-step, Northcott andHelm show how to implement this innovative approach that, once inplace, will contain costs, bolster employee satisfaction andproductivity, and increase customer satisfaction.

Product Details

ISBN-13: 9780787955373
Publisher: Wiley
Publication date: 04/11/2000
Series: J-B AHA Press Series , #41
Pages: 240
Product dimensions: 6.30(w) x 9.17(h) x 0.87(d)

About the Author

BEA NORTHCOTT is president of Triple Impact, a consulting firm in Franklin, Indiana.

JANETTE HELM is an organizational consultant at St. Vincent Hospitals and Health Services in Indianapolis.

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