Uplift: The Bra in America

Uplift: The Bra in America

by Jane Farrell-Beck, Colleen Gau


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Uplift: The Bra in America by Jane Farrell-Beck, Colleen Gau

Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives—their style, health, and economic opportunity.

Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.

Product Details

ISBN-13: 9780812218350
Publisher: University of Pennsylvania Press, Inc.
Publication date: 10/28/2002
Pages: 264
Product dimensions: 6.12(w) x 9.25(h) x 0.67(d)

About the Author

Jane Farrell-Beck is Professor of Textiles and Clothing at Iowa State University. Colleen Gau is President of CPRTex, Inc., a home-based conservation of textiles business and the author of articles on clothing and health.

Table of Contents

Some Developments in Bra History

Preface: Firming Up the Facts
1. The Birth of the Brassiere
2. Brassieres Win a Niche in Fashion
3. Breasts Lost and Found
4. Brassieres Rise, Stocks Fall
5. Dutiful Brassieres
6. Boom and Busts
7. Ban the Bra?
8. Wondering About Bras

App. A Selected Brassiere Manufacturers
App. B Brassiere Brands

Selected Bibliography

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