Use of Market Data in the Recruitment of High Potentials: Segmentation and Targeting in Human Resources in the Pharmaceutical Industry

Use of Market Data in the Recruitment of High Potentials: Segmentation and Targeting in Human Resources in the Pharmaceutical Industry

by Jan Posthumus

Paperback(2015)

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Product Details

ISBN-13: 9783658103750
Publisher: Springer Fachmedien Wiesbaden
Publication date: 06/19/2015
Edition description: 2015
Pages: 203
Product dimensions: 5.83(w) x 8.27(h) x (d)

About the Author

Dr. Jan Posthumus received his PhD from the International School of Management in Paris. He is now a guest lecturer at the Baden-Wuerttemberg Cooperative State University Loerrach, Germany.

Table of Contents

Management and Identification of High Potentials.-Marketing Concepts.- Marketing within Human Resources.-Market Research.-Contingency Theory.- Implications for Recruiters and Corporate HR.

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