This is the eBook version of the printed book.
This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.
How to get started with business blogging: practical tips, realistic applications, and how to convince the boss.
It’s stunningly inexpensive to blog. It’s a great way to control your own story and go right to the public, bypassing the media gatekeepers. And it’s an unparalleled way to go where your customers, clients, and prospects are. Here are some ideas for moving your company into the blogging world or expanding its applications….
About the Author
Natalie Canavor’s publications, articles, Web sites, and scripts have won international recognition. She successfully launched four monthly national magazines for business and professional audiences and directed all communications for New York State’s largest educational agency, where she supervised hundreds of publications and advised leaders on PR strategy. Her journalism credits include numerous features for The New York Times and Newsday. She consults for Adelphi University’s Long Island Center for Nonprofit Leadership. Claire Meirowitz, an award-winning author, has served as project manager and copy editor for many leading business, technology, and educational publications and for publishers including Forbes, The Wall Street Journal, CMP Media LLC, Ziff-Davis Media, Interex, and United Technical Publications. She has managed projects and edited materials for IBM, Microsoft, HP, Intel, Cisco Systems, Computer Associates, Kodak, Merant, MOCA, and Qwest.