Using Smart Packaging Strategy to Break Through the Nutraceutical Noise

Using Smart Packaging Strategy to Break Through the Nutraceutical Noise

by Becky Donner

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Overview

Using Smart Packaging Strategy to Break Through the Nutraceutical Noise by Becky Donner

Consumers across generations demonstrate opportunities for nutraceuticals in their lives, but with different drivers and needs, understanding the motivation behind each one is as important as the eventual product solution.

Product Details

BN ID: 2940157227807
Publisher: TricorBraun
Publication date: 05/31/2017
Series: TricorBraun White Papers , #1
Sold by: Barnes & Noble
Format: NOOK Book
Sales rank: 241,781
File size: 778 KB

About the Author

Senior Vice President, Marketing, Design and Engineering – TricorBraun

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